Senior Manager - Brand Marketing
Public Goods New York Full-time
At Public Goods, we’re creating a new category by offering high-quality, sustainable products at affordable prices.We have been an environmentally conscious company from day one – with clean ingredients and regular donations to environmental organizations.
We’re thoughtful with every product we develop, and have our 100k+ happy and loyal members. Our unique membership model enables us to offer excellent products at a fair price.
With our profitable business model and backing from investors, including LCatterton and Listen Ventures, we are poised for rapid growth over the next several years. We have further bolstered our already strong executive team to ensure there is an incredible talent foundation to lead and support this upcoming growth.We’re changing how people access sustainable products globally, and the opportunities are limitless.
Position Overview: The Senior Brand Marketing Manager will be responsible for shaping and executing our brand marketing strategy, overseeing content production, and fostering a vibrant community through influencer partnerships, social media engagement, and affiliate management.This role is perfect for a hands-on leader with a keen understanding of modern social media dynamics.
What you will do:
- Brand Marketing: Develop and implement comprehensive marketing campaigns that align with our brand vision and business goals. Oversee the creation of compelling content across various channels
- Community Management: Build and nurture relationships with influencers, manage gifting programs, and oversee social media postings to enhance brand visibility and engagement
- Affiliate and Partnership Management: Develop and manage affiliate programs and strategic partnerships to drive growth and brand loyalty
- Strategic Planning: Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives. Analyze market trends and consumer insights to inform strategies
- Performance Tracking: Monitor and report on campaign performance, using data to optimize and improve future efforts
Requirements
who you are:
- Experience: Minimum of 5 years in brand marketing, with direct experience in social media and influencer marketing
- Skills: Exceptional creative thinking with the ability to generate innovative ideas. Strong organizational skills and attention to detail. Proficient in marketing analytics and performance tracking tools
- Communication: Excellent verbal and written communication skills. Ability to articulate ideas clearly and persuasively
- Leadership: Proven ability to lead and inspire a team. Hands-on approach with a willingness to get involved in the execution of campaigns
- Adaptability: Ability to thrive in a fast-paced, dynamic environment. Strong problem-solving skills and a proactive mindset
Benefits
What we offer:
- Competitive base salary
- Equity compensation
- Comprehensive health coverage
- Flexible PTO policy
- Remote-first work environment
- Public Goods lifetime membership and monthly employee credit.
- Monthly book allowance
- 401(k)
- Maternity leave: 12 weeks paid leave
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