Marketing Analyst

This role offers a long term contract employment opportunity.

• Facilitate the development of BI/BA Applications utilizing advanced data visualization techniques.
• Utilize emerging web/mobile technologies to deliver new capabilities and value for business users and end customers.
• Participate actively in data management strategy and development.
• Prototype and iterate on ideas for business intelligence and data visualization.
• Analyze, design, and develop a roadmap plan for business intelligence and data visualization.
• Leverage expert knowledge of BI Platforms like Tableau, Spotfire, Qlik for data visualization and/or reporting.
• Integrate web technologies such as HTML and CSS with Data Visualization tools.
• Conduct forecasting for near-term & long-term based on market trends and reports.
• Apply understanding of financial & accounting principles as needed.
• Engage in effective storytelling through data visualization and analytics. • Possesses a minimum of 5 years of experience in a Marketing Analyst role or similar position within the manufacturing industry
• Demonstrates proficient use of CRM, Facebook Insights, Google AdWords, Google Analytics, and LinkedIn for marketing purposes
• Showcases strong analytic skills, particularly in the areas of competitor analysis, data visualization, and applied statistics
• Has experience in budget processes and campaign planning, demonstrating the ability to manage and allocate resources effectively
• Displays excellent communication skills, both written and verbal, for clear and effective internal and external communications
• Has a working knowledge of Tableau for data analysis and visualization
• Holds a strong understanding of marketing analytics and its role in strategic decision-making within a manufacturing context
• Displays a proven track record in utilizing analytics for campaign planning and optimization.