Web Content Writer

Robert Half Marketing & Creative is looking for a freelance Web Content Writer for one of our clients in Charlotte, NC!

We are looking for an experienced Web Content Writer with a strategic mindset and a strong background in reviewing and optimizing online content. The ideal candidate has a keen eye for detail, understands SEO best practices, and is adept at making actionable recommendations to enhance content performance.

Responsibilities:

• Analyze website content for clarity, consistency, and adherence to brand voice and SEO guidelines.
• Conduct thorough content audits to assess strengths and areas for improvement.
• Provide strategic recommendations on content structure, keyword integration, readability, and engagement to enhance user experience and search engine ranking.
• Collaborate with marketing and design teams to implement content improvements and align strategies.
• Stay updated on industry trends and apply best practices for digital content optimization.

Qualifications:

• Proven experience in web content writing, editing, and strategic content analysis.
• Proficiency with content management systems (CMS) and familiarity with SEO tools (e.g., Google Analytics, SEMrush).
• Strong understanding of SEO and content marketing principles.
• Excellent communication skills and ability to provide constructive feedback.
• Detail-oriented with a proactive approach to content optimization.