Director of Product Marketing & Demand Generation - 1403432LMM_2-4658

apartmentBeacon Hill Staffing Group, LLC placePhoenix calendar_month2/24/25

This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6918778
Our client, in the pharmaceutical space, is looking to add a **Director
of Product Marketing & Demand Generation** to this team. This is a
**6-month contract** with the potential to go full-time and would be
**remote working EST hours**. The Director of Product Marketing and
Demand Generation is a pivotal leadership role responsible for crafting
and executing strategic marketing plans, driving demand generation
initiatives, and positioning our client/'s solutions effectively in the

pharmaceutical and pharmacy sectors.

Responsibilities:

**Strategic Marketing Leadership**
- Develop and execute a comprehensive product marketing and demand

generation strategy aligned with business goals.

Track market insight to identify trends, customer needs, and

competitive positioning in the pharma and pharmacy industries.

Reinforce unique market position and value across healthcare

ecosystem

**Demand Generation Excellence**
- Oversee end-to-end demand generation programs, including email

marketing, paid media, events, and content strategies.

Leverage analytics to monitor campaign performance, optimize

ROI, and align with sales objectives.

Crete specialized and targeted buyer journeys to introduce new

ways of thinking, performance optimization and brand loyalty, as
aligned with the company/'s product strategy.

**Storytelling and Communications**
- Develop and convey compelling narratives that effectively

communicate our client/'s mission, product value, and industry
impact in a voice that resonates without target audiences.

Craft tailored messages for diverse audiences using multiple

communication channels, including digital platforms, social
media, email campaigns, and thought leadership content.

Ensure consistency in messaging and storytelling across all

customer touchpoints to strengthen brand equity.

**Product Marketing Expertise**
- Create compelling product positioning, messaging, and

go-to-market strategies.

Partner with product management to articulate value propositions

and differentiation for new and existing offerings.

Align with Product Development Life Cycle to optimize marketing

performance.

**Collaboration & Cross-functional Alignment**
- Collaborate with sales, product, and customer success teams to

ensure consistent messaging and campaign integration.

Act as a key liaison with external stakeholders, including

agencies and partners.

**Thought Leadership & Content Development**
- Develop high-impact content, including white papers,

presentations, case studies, and digital media, that reinforces
market authority.

Establish our client as a thought leader in innovative patient

engagement solutions.

**Qualifications and Skills**

**Industry Expertise**: 10-15+ years in marketing roles, ideally

within the pharmaceutical, pharmacy, or healthcare technology
sectors.

**Strategic Acumen**: Proven ability to develop and implement

marketing strategies that drive measurable growth.

**Demand Generation**: Strong understanding of demand generation

best practices, lead nurturing, and marketing automation tools.

**Storytelling & Communications**: Exceptional storytelling skills,

with the ability to tailor complex concepts for different audiences
and channels.

**Writing Expertise**: Advanced writing skills for creating

persuasive, engaging, and high-quality marketing materials.

**Leveraging Communication Channels**: Proficiency in using various

channels-socia media, email, events, and digital platforms-to
effectively tell brand stories and engage audiences.

**Technical Skills**: Proficiency in marketing platforms (e.g.,

HubSpot, Marketo), analytics tools (e.g., Google Analytics), and CRM
systems (e.g., Salesforce).

**Leadership Experience**: Demonstrated ability to lead, coach, and

inspire cross-functional teams.

**Analytical Mindset**: Strong data analysis skills with the ability

to translate insights into actionable strategies.

**Preferred Qualifications**

Master/'s degree in marketing, business administration, or a related

experience.

Experience launching innovative products or services in a highly

regulated industry.

Experience using AI tools to accelerate and enhance work product.
Strong Power point skills to communicate strategy, results and plans
HubSpot, salesforce and Demand base experience preferred.
Power Point skills key

Beacon Hill is an equal opportunity employer and individuals with

disabilities and/or protected veterans are encouraged to apply.

**California residents:** Qualified

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