[ref. k13145024] Robert Half - Marketing Director

The role involves both strategic thinking and hands-on tasks within the corporate shared service environment.

Responsibilities:

• Develop and implement the overall marketing strategy in alignment with business objectives
• Collaborate with sales managers to ensure marketing efforts are aligned with revenue goals across product lines
• Lead the rebranding process of the company in collaboration with an external agency
• Create a variety of marketing collateral such as brochures, case studies, and whitepapers to support the sales team
• Strategize and produce content for integrated campaigns, with an emphasis on lead generation
• Manage paid advertisements on platforms like Google and Facebook, either independently or in collaboration with third-party providers
• Monitor the performance of campaigns, analyze ROI, and optimize funnel performance for lead generation
• Enhance SEO/SEM strategies to increase website traffic and visibility
• Develop visually appealing and actionable marketing material to enable the sales team, including product presentations and training collateral
• Track key metrics to provide insights into the performance of marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts to stakeholders
• Oversee the update and redesign of the company website, and maintain it as a key sales and marketing channel post-redesign, ensuring optimization for lead capture. • Minimum of 5 years experience in a marketing role, preferably in a leadership position
• Proficiency in Content Management System (CMS)
• Demonstrated experience with Customer Relationship Management (CRM) software
• Familiarity with Facebook Insights and its applications in marketing strategies
• Proficient in using Google AdWords for advertising and promotional purposes
• Strong understanding of Google Analytics and its role in evaluating marketing performance
• Proven track record in creating effective advertisements
• Experience in enhancing brand awareness through various marketing strategies
• Ability to plan and execute successful marketing campaigns
• Experience in collateral management for marketing purposes
• Extensive knowledge in digital marketing strategies and tools