Retention Marketing Manager -VenturEd Solutions
Overview:
We are seeking a Retention Marketing Manager (remote) to join our growing team with VenturEd Solutions!
Position Overview
We’re looking for a Retention Marketing Manager with an exceptional track record of driving retention and loyalty, in addition to creating opportunities to increase ARR and LTV through cross sell and upsell motions. Come join the VenturEd Solutions team to enable schools’ missions through a unified digital campus.We serve independent and private K-12 schools of all sizes across the US. The right candidate will be a creative and passionate marketer, excited to develop and execute engaging retention initiatives that deliver improved retention rates, increase customer adoption and usage, and support revenue growth objectives.
The Retention Marketing Manager will work closely with Demand Generation Team, Product Marketing, Products and Operations, while staying aligned with the rest of the marketing team. This role reports to the Sr. Director of K-12 Demand Gen.
Responsibilities & Qualifications:
Position Summary- You will be a key contributor to the full-funnel B2B SaaS marketing organization that spans purchase, renewal, and upsell/cross sell opportunities.
- Partnering with the Marketing Team, Products, Operations and the rest of the VentiurEd Soltutions organization as needed, you will:
- Help develop promotional plans, optimize retention strategies, and provide regular and insightful analysis of all retention activities.
- Leverage customer insights, competitive understanding, and analytics data to unlock growth opportunities, to drive key business outcomes across the customer journey and deliver personalized, relevant, and impactful communications across our retention marketing channels, leveraging data and customer insights.
- Identify relevant customer segments and personalize messaging for each, delivering the right message at the right time.
- Building presentations to effectively communicate results, insights, and recommendations
- Create and maintain retention reports and dashboards, tracking key metrics and flagging any trends or performance issues to stakeholders, work cross functionally on revenue planning, forecasting, and demand planning.
- Serve as subject matter expert on all retention analytics; you may evaluate and vet new technologies to complement or replace tools in the current tech stack.
- A bachelor’s degree in marketing, Communications, or related discipline or 6+ years of professional marketing experience in a retention and churn prevention or lifecycle.
- Strong understanding of the CRM landscape and experience in leading CRM campaigns, to drive customer engagement and lifetime value.
- Passion for analyzing and interpreting key customer and behavioral data to reveal insights and formulate hypotheses that will improve the customer experience and drive business outcomes.
- Experience in and passion for strategic thinking and tactical execution.
- Strong interpersonal skills, detail oriented and able to coordinate/manage multiple tasks simultaneously.
- Familiar with project management activities and tools like Monday.com
- Deep experience in HubSpot to set up and launch campaigns.
- Deep experience in using Salesforce.
- Demonstrated mastery of testing and analytic principles and methodologies (e.g. A/B) from beginning to end.
- Experience in using marketing technology solutions and analytical tools.
- Experience with SaaS or EdTech preferred.
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Total Rewards:
Accommodations
VenturEd Solutions welcomes and encourages applications from people with disabilities. Reasonable accommodations are available, on request, for candidates taking part in all aspects of the selection process.
About Us
VenturEd Solutions is a leading solution provider exclusively dedicated to powering the success of K-12 schools, students, and families. With innovative solutions rooted in more than 50 years of service to the education sector, VenturEd Solutions, formerly Education Brands from Community Brands, empowers schools worldwide with efficient, highly configurable solutions that strengthen operations and drive growth.VenturEd Solutions serves more than one million students and families at over 24,000 schools, districts, dioceses, multi-academy trusts, and educational organizations globally. This comprehensive suite of solutions supports admissions and enrollment, financial aid, tuition, student information management, school payments, communications, data, and analytics to aid schools in achieving their goals and make a lasting impact in their communities.
Why work here?
Good People, Doing Good Things: Employees at VenturEd Solutions are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.
- Medical, Dental & Vision Benefits
- 401(k) Savings Plan & Company Match
- Flexible Planned Paid Time Off
- Generous Sick Leave
- Purpose-Driven Culture
- Work-Life Balance
- Passionate About Community Involvement
- Company Paid Parental Leave
- Company Paid Short Term Disability
- Remote Flexibility
VenturEd Solutions actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.