Marketing Automation Manager

If you love creating solutions and thrive in a collaborative environment, we’d love to hear from you!

Key Responsibilities:

• Develop and manage email campaigns and landing pages using HTML, CSS, and AMPScript in Salesforce Marketing Cloud (SFMC).
• Build and integrate coupon modules into multi-step marketing journeys while ensuring seamless execution.
• Use Journey Builder and Automation Studio to design, optimize, and manage workflows.
• Ensure email content dynamically adjusts based on user data and behavior to maximize relevance and engagement.
• Troubleshoot technical issues across email marketing pipelines and propose workflow improvements.
• Collaborate with marketing teams to translate business goals into actionable technical strategies.
• Utilize Dreamweaver for email development and Photoshop for basic image resizing as needed.
• Stay updated on marketing automation best practices and apply them to enhance customer journey strategies.

Top Must-Haves:

1. Strong front-end development expertise (Salesforce Marketing Cloud, HTML, CSS, AMPScript).
2. Proven experience with SFMC Automation Studio and Journey Builder.
3. A problem-solving mindset to strategically find solutions and execute efficiently, not just implement requests.

Ideal Candidate:

• You have a deep understanding of email marketing automation and its role in building customer journeys.
• You’re comfortable troubleshooting technical challenges and managing tasks independently.
• Design expertise is NOT required, as our design team will provide assets – but basic skills to resize and adjust images in Photoshop are helpful.
• You’re motivated to contribute ideas for process improvements and technical solutions that align with business objectives.