Director of Marketing
Description**
Join Crescent Hotels & Resorts as the **Director of Marketing** for The Westin Tempe, where contemporary luxury meets the vibrant energy of downtown Tempe. This dynamic 290-room hotel offers a sophisticated retreat for business travelers, vacationers, and locals alike, with an unmatched location near Arizona State University and Tempe’s bustling Mill Avenue District.
At The Westin Tempe, guests are immersed in a modern desert aesthetic, complemented by elevated dining experiences; Terra Tempe, Cup of Joe, and Skysill, a rooftop oasis offering breathtaking views of the Tempe skyline. The hotel's vibrant atmosphere makes it a destination for both relaxation and connection, blending seamlessly with the lively local culture.
As the **Director of Marketing** , you’ll be the driving force behind shaping and amplifying The Westin Tempe’s distinctive brand identity. Collaborate with an innovative team to deliver compelling campaigns, enhance brand visibility, and attract a diverse audience of global travelers and local patrons through strategic marketing initiatives.
**What you’ll own:**
+ **Brand Strategy:** Define and execute marketing strategies that position The Westin Tempe as the premier luxury destination in downtown Tempe.
+ **Creative Campaigns:** Develop and oversee engaging digital, social, and traditional marketing campaigns to share the hotel’s story and vibrant energy.
+ **Collaborative Partnerships:** Build relationships with creative agencies, social media influencers, and PR teams to enhance visibility and elevate the guest experience.
+ **Revenue Generation:** Partner with sales and revenue management teams to create targeted strategies driving bookings, dining reservations, and event attendance.
+ **On-Property Activations:** Work closely with the food and beverage teams to design innovative programming and events that resonate with Tempe’s energetic and diverse audience.
**Here’s what you will be doing each day:**
+ Propose and implement property specific marketing and PR strategies in conjunction with the Director of Sales and Marketing and General Manager.
+ Create advertising and promotional programs and graphics for the hotel and all outlets.
+ Collaborate with the sales and revenue team to identify opportunities and trends that need on and offline strategies.
+ Lead creative agency and partner management for PR
+ Responsible for creating and maintaining hotel branded collateral.
+ Develop and execute organic and paid social media campaigns for the hotel and dining outlets.
+ Responsible for brand voice pull through with the highest level of accuracy to property for all written and verbal front and back of house communication, including all digital assets.
+ Build direct marketing plans and targeted campaigns to drive brand awareness for the overall hotel, key market segmentations and outlets.
+ Lead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etc.
+ Work with the Food and Beverage team to identify opportunities and trends to implement promotional strategy to drive outlet revenue.
+ Curate unique programming in coordination with hotel operations that are distinct to each outlet.
+ Manage the property’s hotel and outlet websites and online listings including menus, ensure optimization for search engine PPC.
+ Manage the restaurant’s websites and online listings (this includes working with property departments to ensure web sections are accurate)
+ Manage OpenTable listing and lead OpenTable promotions.
+ Coordinate e-mail capture programs in all outlets and create and implement e-mail campaigns.
+ Facilitate the tracking and reporting of all marketing expenditures.
+ Work closely with social media influencers to drive awareness and revenue
**Who you are:**
+ A creative storyteller with a passion for hospitality and branding.
+ Experienced in digital marketing, content creation, and social media management.
+ Skilled in building strategic partnerships to elevate brand awareness and guest engagement.
+ Data-driven, with a track record of crafting marketing strategies that drive revenue and loyalty.
**We are committed to providing:**
+ Excellent compensation package with incentive plan eligibility
+ Hotel & travel discounts
+ 401K matching program
If you’re ready to shape the narrative of one of Tempe’s most exciting destinations and thrive in a dynamic, fast-paced environment, we’d love to hear from you!
**Ready to elevate the narrative of Tempe’s most exciting destination?** We want to hear from you!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.41 CFR 60-1.35(c)