Director, Communications - Miami
This role is also accountable for proactively leading all aspects of communication execution in the region: Communications planning, campaign execution, thought leadership, representing Creator Marketing and Media Partnerships in projects and the leadership and maintenance of all communication agencies and photographers for Red Bull in the Southeast Region.
The role of the communications team in the region is to develop and define the overall media ambitions for our marketing plan in the region and to then develop and define the overarching messaging and communications strategy for the brand in that region.Our aim is to get more US consumers talking about our brand and products through media: traditional media coverage, nontraditional media coverage, working with Creator Marketing to have influencers and creators talk about us, opinion leader engagement and partner content amplification.
This team develops and maintains media relationships in their region – not only amplifying projects from your region but what would be interesting from the World of Red Bull to your consumers.
She/he applies his/her sharp editorial skills to identify the best stories and create differentiated stories and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant earned, partnered & 3rd party media.She/he acts as an entrepreneur in his/her region, building and nurturing the most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels.