Director of Marketing

We are offering an exciting opportunity for a Director of Marketing based in Audubon, Pennsylvania. The role involves leading various marketing activities and strategies to enhance customer engagement and drive sales. The position is within a fast-paced industry and requires a strategic approach to managing marketing operations and brand visibility.

Responsibilities:

• Develop and execute comprehensive marketing strategies to enhance brand recognition and propel sales.
• Lead and inspire a marketing team, providing guidance and mentorship.
• Oversee all marketing activities, including digital marketing, social media, public relations, content creation, influencer partnerships, and events.
• Collaborate with branding agencies to establish a brand strategy that aligns with the company's vision and goals.
• Ensure consistent brand messaging across all marketing channels and materials.
• Develop and execute an integrated communications strategy across multiple channels, including digital, social media, email, and traditional media.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and challenges.
• Oversee all marketing and digital operations to ensure that marketing is a revenue generator.
• Manage the marketing budget, allocate resources effectively, and measure ROI on marketing initiatives.
• Lead the go-to-market strategy for new product launches, ensuring timely delivery and impactful market entry.
• Utilize data and analytics to track the performance of marketing campaigns, optimize strategies, and report on key metrics.
• Stay current with industry trends and emerging technologies.
• Foster relationships with media, influencers, and other key stakeholders to enhance brand visibility and credibility. • Must possess proficiency in CRM and Database management
• Familiarity with EO/IR systems is essential
• Expertise in Facebook Insights and Google AdWords is required
• Demonstrable experience in creating and managing Advertisements
• Strong understanding of Brand Awareness strategies
• Proven experience in Campaign Planning
• Proficiency in Collateral Management is necessary
• Knowledge of Design Controls is key
• Must have a solid foundation in developing and implementing Marketing Strategy