Account Executive
Company Overview:
CUMULUS MEDIA – Green Bay (WOGB, 106.7 The Big Dog, Star 98 and 107.5 The Fan) is seeking a talented Outside (B2B) Sales Representative who thrives in a fast-paced working environment. We are identifying highly competitive individuals with a proven track record of over-achieving sales goals.In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional. Due to a recent retirement, we have a high performing list open for the right, experienced individual.
Who We Are
Cumulus | Green Bay, WI currently features 5 stations in the Green Bay/NE Wisconsin Region. Sports-Talk WDUZ-FM and Sports-Talk WDUZ-AM, Classic Hits 103.1 WOGB, 100,000 watt Hot A/C Star 98.5 (WQLH) and Classic Rock 106.7 The Big Dog (WKRU). Our 5 station cluster reaches over 250,000 people each week on the air and over 70,000 worldwide via our streams.
Position Overview:
The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance.The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.
Key Responsibilities & Qualifications:
Key Responsibilities:
- Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
- Think creatively and generate original ideas
Qualifications:
- Proficient in Microsoft Office suite, social networking platforms and CRM tools
- Excellent communication skills
- Experience developing new business relationships in an outside sales role
- Excellent presenter to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
- Positive attitude with the willingness to get beyond comfort zone to grow professionally
- High energy and passion for the job
- Flexible and creative
- Digitally savvy
- 3-5 years Sales background preferred
- Bachelor's Degree in Business, Marketing or related field is preferred.
What We Offer:
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement:
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).