Digital Marketing Manager - Austin

Overview:

Redgate Software:

Redgate creates ingeniously simple software to help data professionals get the most value out of any database, anywhere.

Our portfolio of solutions helps organizations reliably solve the complex challenges of database management across the DevOps lifecycle on any database, any platform, anywhere. We make life easier for IT leaders, development and operations teams, increasing efficiency, reducing errors and protecting business-critical data.

The data community knows it can trust Redgate to balance speed to market, collaboration across teams and the protection of business-critical data.

For 25 years, our teams have been helping over 800,000 people in every kind of industry across the world, from small and medium-sized businesses to 92% of companies in the Fortune 100 – including Walt Disney, Intel, Amazon, and Yorkshire Water.

Skills/Qualifications:

The Role:

Redgate is looking for a talented Digital Marketing Manager to join our Austin team and drive impactful global campaigns. In this role, you’ll be responsible for designing and executing top-tier digital marketing initiatives that boost Redgate’s visibility, amplify our solutions, and engage key stakeholders across the entire buyer's journey.

Collaborating closely with regional marketing teams, you’ll contribute to pipeline generation, supporting critical business objectives. You’ll also leverage analytics to monitor channel performance, identify trends, and recommend improvements to continuously elevate our digital strategy.

Achieving work-life balance has never been more important and so Redgate has adopted a flexible-hybrid model. For this role, we’re looking for candidates who live close to our Austin, TX office.

Your Work at Redgate Software:

• Define and execute multi-channel digital marketing campaigns to help meet objectives, in close collaboration with campaign managers (global and regional) and other business stakeholders.
• Provide input on campaign tactics, including the use of channels, and ad formats, informed by research, data, and engagement with stakeholders.
• Review and analyze performance, identify trends, and optimize channels, tactics, spending, and performance based on insights.
• Understand and support regional needs, provide strategic counsel, idea generation, and consultation.
• Work closely with the Brand team and other Marketing functions to audit and test creatives and copy.
• Keep up to date with digital marketing industry trends and changes; share and propose how these could apply or impact our paid and organic marketing activities.

What You Bring to the Table:

• 4+ year's experience
• A proven track record of creating content marketing, including creating compelling and valuable content for decision-makers.
• Strong knowledge of SEO best practices to drive organic traffic and visibility.
• Proficiency in managing and optimizing paid campaigns on platforms like Google Ads, LinkedIn, and other programmatic networks.
• Understanding of budget allocation and ROI analysis for paid media.
• Expertise in using analytics tools (e.g., Google Analytics, Power BI) to track KPIs, analyze performance, and inform strategy.
• Ability to interpret data to uncover trends, measure impact, and make data-driven recommendations.
• Strong commercial acumen and a data-driven mindset, with the ability to draw insights and act on findings.
• Understanding of the B2B sales funnel and buyer journey, especially in the software industry.

Who You Are:

• Proven ability to work collaboratively and cross-functionally, with experience working closely with a sales organization.
• An ability to juggle multiple projects and tasks concurrently, working on large projects at the same time as fielding more tactical initiatives.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams to deliver exceptional integrated campaigns.
• Self-motivation and an ability to get things done.
• Comfort with a transparent and open feedback culture.

Salary:

• $84,000 - $100,000

• Marketo
• Google Ads and Analytics
• LinkedIn
• Canva
• Ahrefs
• Salesforce

Impact Plan:

30 Days – Basic Understanding

The first 30 days in this role would be spent getting familiar with Redgate as a business and our marketing department. This would include:

• Meeting the wider demand gen and AMER marketing teams, where this role would be working closely with.
• Meeting all teams in the department to understand their roles and how the teams collaborate with digital marketing
• Using our marketing handbook to get up to speed with our processes and ways of working
• Understanding at a high level what Redgate does across our portfolio

60 Days – Intermediate Understanding

The first 60 days in this role would be spent getting familiar with the digital campaigns already in flight and working closely with AMER regional to support with digital campaigns. There would also be an element of handover with AMER’s PPC account, which is currently being managed by a Digital Marketing Manager based in the UK and involved with planning for 2025.

90 Days – Comprehensive Understanding

By the end of the first 90 days in the role, you’d be running digital campaigns from conception through to execution, including reporting on success. While also being the go-to contact for AMER Regional Marketing for all things digital marketing and working closely with the Digital Marketers in the UK to share learnings and insights across the team.

Package:

Our Cultural + Commitment:

Welcome to a place where people are not just part of the team – they are the driving force behind our achievements.

At the heart of Redgate, beats a commitment to being a values-led company. Acting as our North Star, our values help us focus on what really matters: our people and their experience.

Get to know us more at: https://bit.ly/43uZIqb

RepVue: Top 10% companies with an 86+ rating

Total Rewards:

Taking care of our employees is the heart of our success story! We take efforts to create an environment where you not only thrive in your career but also enjoy every moment of your journey with us. Here's a glimpse into the array of benefits and perks we offer to make your experience with us truly exceptional.

Competitive Compensation, Comprehensive Health Coverage, Monthly Wellbeing Allowance, Flexible Work Arrangements, Professional Development Opportunities, Generous Paid Time Off, EAP, ERG, Wellness Initiatives, Employee Recognition Programs, Community Involvement, and much more.

Redgate Software is an Equal Opportunity Employer

It doesn’t hurt to take a chance and apply! While we list out what we generally look for, we are likely missing other attributes and skills that you have that could make you a great fit. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%.

If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants section in the application process or email careers@red-gate.com.

Redgate Software is proud to be an equal opportunity workplace and is an affirmative action employer; protected classes in every market in which we do business worldwide: race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.