eCommerce Content Manager
Robert Half Saddle Brook
We are offering a short term contract employment opportunity for an eCommerce Content Manager in New Jersey. This role is crucial in the manufacturing industry, focusing on enhancing and managing content across various retail platforms for our home appliance category.
The individual will work closely with digital retail managers and internal teams to ensure our brand's optimal positioning and performance.
Responsibilities:
- Manage the onboarding of new products, ensuring accurate and consistent content across diverse retail platforms.
- Regularly enhance and update product content to increase search visibility and sales performance.
- Conduct comprehensive audits of retail and manufacturer eCommerce sites to monitor brand presence and identify areas for improvement.
- Develop and implement SEO strategies, ensuring all content meets ADA compliance standards and maintains high SEO asset values.
- Prepare and present detailed reports, providing actionable insights and recommendations for content and digital strategy enhancements.
- Collaborate with digital retail managers and internal teams to execute digital retail strategies and align content with broader marketing objectives.
- Oversee the content upload process to ensure consistency and accuracy across diverse retail platforms.
- Implement merchandising tactics to elevate product performance within the appliance category.
- Leverage keyword search volume prioritization and content strategies for content optimization.
- Ensure that product information and digital assets are accurately represented and optimized for performance.
- Possess a Bachelor's degree in Marketing, Business, or a related field.
- At least 3 years of experience in eCommerce, digital marketing, or related roles in the Manufacturing industry.
- Demonstrated knowledge and understanding of eCommerce platforms and digital marketing tools.
- Proven experience in managing online content across multiple platforms.
- Excellent written and verbal communication skills.
- Strong analytical skills to draw insights from performance data.
- Proficiency in SEO and SEM practices.
- Demonstrated project management and leadership skills.
- Ability to work collaboratively with cross-functional teams.
- Familiarity with web design and user experience principles.
- Advanced skills in Microsoft Office Suite, particularly Excel and PowerPoint.
- Experience in using content management systems.
- Understanding of HTML, CSS, and web publishing is preferred.
- Knowledge of data privacy regulations and digital trends.
- Detail-oriented and able to meet strict deadlines.
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