Marketing & Communications Specialist

Role Overview: Supports the leadership and execution of comprehensive marketing and communication strategies within higher education and public health. Oversees the creation, development, and rollout of marketing and communication initiatives that align with organizational goals.

Key Responsibilities:

1. Lead Marketing Programs: Oversee and manage all aspects of multifaceted marketing and communication initiatives, including research, strategy, and execution, to ensure alignment with the college or division's strategic priorities.
2. Strategic Planning and Branding: Design and implement forward-thinking marketing and communication plans that drive division’s objectives. Direct efforts to enhance branding, bolster institutional image, and increase public awareness.
3. Market Research and Analysis: Participate in strategic planning and market research initiatives, contributing to improving service effectiveness and identifying opportunities for growth.
4. Department Operations Management: Assist in day-to-day operations, including team leadership, resource allocation, and the planning and management of departmental budgets.
5. Community Engagement: Organize and oversee events and programs aimed at engaging and educating the campus community about goals and initiatives of the college or division.
6. Expert Marketing Resources: Act as a resource and provide guidance on effective marketing strategies, tools, and methods for the division to ensure successful outcomes.
7. Stay Informed on Trends: Stay updated on the latest best practices in integrated marketing, branding, and higher education trends, adapting strategies to ensure relevant and innovative approaches.
8. Website and Content Strategy: Oversee strategic direction, branding, and content updates for division websites, ensuring alignment with marketing objectives and audience needs.
9. Other Duties: Perform additional responsibilities as needed to support the success of the marketing and communications efforts.

• Willing to go onsite 5 days a week.
• Full time, Contract-to-Hire
• Background in healthcare, public health, higher education, and/or community health.
• Social media management experience.
• Graphic & web design experience is a plus.