[ref. l0343517] Digital Marketing Specialist - New York
Overview:
About PHOENIX
PHOENIX Retail, LLC is a Direct-to-Consumer platform operating EXPRESS and BONOBOS in the United States.
Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose
- We Create Confidence.
- powered by a styling community.
Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.
About Bonobos
We are on a mission to make fits and connections that inspire people to be themselves. Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience.Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 60+ Guideshop locations. Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice.
Don’t think traditional retail, Bonobos is something you haven’t seen before.
The Bonobos team is vibrant, collaborative, and inclusive. We value self-awareness, empathy, intellectual honesty, positive energy, and judgment, often over experience. We’ve created a culture where collaboration and communication are paramount, all while making time for fun and celebrating extraordinary efforts.
Location Name: New York Office
Responsibilities and Qualifications:
Bonobos is seeking a Digital Marketing Specialist who will serves as the liaison between the Bonobos business and our digital marketing partners. They manage multiple online channels with the primary goal of efficiently driving revenue, clicks and conversion.They drive customer acquisition and retention through paid marketing channels, develop and execute campaigns, test for optimization, and manage budgets, invoices and track and report all channels. They work closely with our creative team to request assets for paid channels and properly communicate best practices based on performance.
To thrive in this role, you should be a hungry self-starter who has excellent attention to detail, analytically and technically savvy, and can push to get anything done. A test and learn approach and mindset is key to this role. You know how to communicate effectively with folks with outside vendors agencies along with internal teams from Creative, Tech, Analytics, Finance and Marketing
KEY RESPONSIBILTIES- Partner with our media agency to specialize, manage and execute Paid Search, Paid Social, Display, Affiliate, Linear TV, and Streaming including ownership of budget and spend, KPIs, creative and retargeting business rules. This also includes any additional areas of testing within those channels.
- Support the execution of our paid performance marketing efforts across paid social, paid search, display and affiliate channels by combining data analysis, creative brand marketing and end to end journeys
- Work with our internal creative team to help evolve creative development through a test and learn agenda, establishing testing framework and audience strategies for creative learnings
- Own daily, weekly and monthly performance analysis, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders. Continuously analyze and evaluate marketing and eCommerce dashboards to identify areas of opportunity. Collaborate with the growth marketing and analytics teams on campaign goals to ensure that objectives are met to maximum efficiency
- Communicate, work and lead external partners to execute audience and creative strategy to hit KPIs
- Lead workflow to ensure any data and / or technical requirements are set up to ensure the tracking and execution of campaigns
- BA/BS degree
- 3-5 years of digital marketing experience in paid marketing.
- Experience in eCommerce/direct response environment a plus
- In depth understanding of various paid advertising platforms (Facebook, YouTube, Google, etc.) with experience managing direct response marketing campaigns on web, mobile web and native mobile app
- Have worked with 3^rd party ad networks
- Are proficient in web analytics tools
- Come from an agency or have experience working with digital media agencies
- Analytical and have quantitative skills including a strong understanding of online marketing metrics
- Are able to look at data and understand the trade-offs between performance and branding
- Experience in Tableau and Google Analytics a plus
- Are excited and able to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multitask and implement high priority initiatives
- The ambition and hunger to always learn more
Benefits and Compensation:
PHOENIX offers a range of benefits to help protect full-time associates health and long-term financial security including:
- Medical, pharmacy, dental and vision coverage
- 401(k) and Roth 401(k) with Company match
- Merchandise discount
- Paid Time Off
- Parental leave for new moms and dads
Full-time associates may be eligible to participate in our incentive plan.
Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.
Salary Range: $78,800 - $108,600
Closing:
An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States.PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies: Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.