Director Marketing – Pain Control
Overview:
About B. BraunB. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap^® and CAPS^®.
Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise^® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs.To learn more about B. Braun Medical, visit www.BBraunUSA.com.
Responsibilities:
Position Summary:
Manage overall profitability of complex product line (large dollar volume, major product development). Responsible for the development, implementation and control of marketing programs to maintain and increase market share and profits. Impacts organization by providing strategic direction for assigned product lines thereby positively impacting company revenue and operating profit.Decisions directly impact operating profit, customer satisfaction levels and sales force focus and direction.
Responsibilities: Essential Duties- Set strategic direction, goals and objectives for Pain Control Marketing; develop product group marketing strategy.
- Create and maintain an organized product management structure
- Monitor metrics to ensure organization is successfully meeting targets and objectives
- Collaborate with Pricing for price structure for the Pain Control products.
- Evaluate product line gaps / opportunities and recommend internal projects / alliances / and / or line extensions while maintaining existing product base
- Work collaboratively with Solution Management team leaders, Strategy and Channel Development to effectively increase market share and profitability of Pain Control products by incorporating them into customer focused solutions
- Lead product line and market voice of customer roles within Product Incubator programs; ensure product requirement profile and marketing input to support R&D / product development.
- Identify and lead Key Opinion Leader relationships and Trade Society support.
- Manage current business to maintain and gain market share in served market segments
- Work closely with Marketing Communications to develop product advertising, collateral and promotional programs
- Develop, implement and maintain competitive terms of sale for our customers
- Manage product launches to meet objectives
- Direct the selection, training, supervision, development and evaluation of employees and approve staffing allocation
- Overall management of the marketing segment budget and expenses
- Prepare a monthly report for senior management on implementation of the marketing plan and attainment of goals and objectives
- Seek and evaluate new business and market opportunities. Provide input and establish market requirements for new product development.
- Actively participate in Global Network Teams (GNT) to represent US market interests.
- Principles of Marketing, technical product information, product selling/demonstration skills, office procedures, departmental policies, management theories, base knowledge of U.S. hospital and continuing care markets, knowledge of mathematical/statistical principles, new product approval process/regulatory requirements, direct product line management experience, management of product line promotional activities.
- Computer, calculator, operation of various items within product line
- Communicate effectively with others, public speaking, analysis of financial reports, negotiation skills, time management, project management, presentation skills, analyze and interpret technical journals, respond to customer inquiries and regulatory agencies, coordinate launch of new products.
The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.
It is an essential function of this position for an employee to be present and in-person at the physical site(s) of our customers and potential customers. Many of our customers and potential customers are in clinical settings, including, but not limited to, hospitals, clinics, and other health care clinics (hereinafter, “Healthcare Customers”).Many of our Healthcare Customers require outside vendors like us to present proof that they have certain requisite vaccinations and immunizations, including, but not limited to, vaccinations against COVID-19 and seasonal influenza, before being granted entry into the Healthcare Customers’ clinical settings.
To gain access to our Healthcare Customers clinical settings, field sales, field service, and other customer facing professionals are required to register with the vendor credentialing organization associated with the Healthcare Customers, complete the Healthcare Customers’ required process, and undergo a series of clearances.
Vendor credentialing clearances include, but are not limited to, a national criminal background check, drug screening, and immunizations as determined by the vendors, which may include, but are not limited to, Influenza, Hepatitis B Virus, and COVID-19.
You must fully comply with the requirements of the Healthcare Customers in your region, including any necessary proof of any vaccination. As such, all individuals in this position assigned to a Healthcare Customer with a COVID-19, Influenza, Hepatitis B Virus, or other vaccination requirement must be fully vaccinated and/or immunized in accordance with the Healthcare Customers’ requirements.
B. Braun Medical North America Companies complies with the Americans with Disabilities Act (ADA) and applicable laws, and on receipt of an accommodation request will engage in the interactive process to assess possible reasonable accommodation options, if any, consistent with the ADA and applicable law.
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Target Based Range: 160,000- $220,000
Qualifications:
Expertise: Qualifications - Experience/Training/Education/Etc
Required:
- Bachelor’s Degree in a related field
- Seven or more years of medical device product marketing experience or combination of medical device sales/marketing/engineering experience.
- Experience in Marketing of Pain Control products.
- Experience in the successful launching of new products.
- Experience in new business development, structuring and negotiating the acquisition of technology and products
- Experience managing multiple groups of professional individuals and teams
- General understanding of the US acute (hospital) and non-acute (outpatient) market segments.
- Record of success recruiting, selecting, building, and leading a team of marketing professionals
- Demonstrated record of successfully working on International teams.
Desired:
- MBA preferred.
- Clinical nursing experience preferred.
- Experience marketing high volume medical disposables preferred.
- Experience in the sales of medical products as a Sales Representative or Manager
- Experience managing mature products
The employee must occasionally lift and/or move up to 20 pounds.
Additional Information:
Responsibilities: Other Duties:
- Business travel, drivers license, passport, secrecy and invention agreement, and non-compete agreement.
Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate.
What We Offer :B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.
Notices:
Equal Opportunity Employer Veterans/Disabled