Brand Marketing Coordinator

Brand Marketing Coordinator

Reports to: Brand Marketing Director

You’ll help bring several new launches to life each season, create buzzworthy campaigns, and ensure our brand voice shines through every touchpoint. If you’re a detail-oriented team player who’s always one step ahead of the trends, this role is for you!

Key Responsibilities

• Assist in planning and executing 360 marketing campaigns for multiple product launches each season.
• Develop and maintain linesheets, product copy, and other essential marketing materials.
• Collaborate with cross-functional teams (creative, social, PR, product development) to ensure alignment on brand initiatives.
• Conduct competitive research to identify trends, opportunities, and gaps in the market.

• Help brainstorm and execute creative assets, ensuring they align with Tarte’s playful, trend-driven brand voice.
• Support the creation of influencer kits and mailers that generate excitement and social buzz.
• Coordinate with the design team on marketing collateral, packaging, and promotional materials.

• Track and manage timelines for new launches, ensuring all deliverables are completed on time.
• Maintain marketing calendars to keep the team aligned on upcoming initiatives and deadlines.
• Monitor campaign performance and provide insights to optimize future efforts.

• Stay up to date on beauty trends, pop culture, and viral moments to help inform campaign ideas.
• Pitch fresh, innovative concepts that resonate with our audience and stand out in the industry.
• Support seasonal brainstorms to keep Tarte campaigns ahead of the curve.

• Be a go-to team player, ready to jump in and help wherever needed to drive projects forward.
• Communicate effectively with internal teams and external partners to ensure seamless execution.

Who You Are:

• Creative, detail-oriented, and passionate about beauty and social media.
• Comfortable working in a fast-paced, start-up-like environment with tight deadlines.
• A strong writer with an eye for storytelling and brand voice.
• A proactive problem-solver who can multitask like a pro.
• A team player who’s eager to learn and grow within the brand marketing space.

• Bachelor’s degree in marketing, communications, or a related field.
• 1-2 years of experience in a marketing or related role (beauty industry experience is a plus).
• Proficiency in Microsoft Office, Google Workspace, and project management tools (e.g., Monday, Asana).
• Familiarity with social media platforms, trends, and content creation.

Our Perks:

• Salary range: $64,350-65,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment