Specialist, Public Relations
Overview:
We seek a skilled individual to join our PR team as a Public Relations Specialist. The successful candidate should have experience in both public relations and project management, with the ability to develop and maintain important relationships with media professionals, find press opportunities, and leverage our brand story across the ever-expanding digital media landscape.Our preferred candidate has great communication skills, exemplary storytelling abilities, and a keen sense of social media strategy. The candidate will develop and portray our brand's messages by working closely with influencer channels, targeted media and various internal departments.
The candidate must demonstrate a strong proactive approach to increasing brand reach to media outlets, stakeholders, patients, and our varied audiences. This role will uphold our corporate image and amplify our brand story while increasing overall brand awareness.
Responsibilities:
- Draft press releases, pitches, case studies, white papers, and media summaries.
- Build relationships with new media contacts and maintain relationships with existing contact.
- Campaign development and execution, including strategy, creative ideation and influencer marketing.
- Manage media requests in a timely and professional manner.
- Pitch story ideas and content to media.
- Ensure all communication is cohesive with the brand image.
- Track and analyze media coverage to inform future campaigns.
- Measure PR program impacts using regular reporting.
- Monitor news coverage, social media sentiments and provide reports + guidance to clients as needed.
- Organize, schedule, and prepare patients/staff for press interviews.
- Build and maintain targeted media lists and nurture relationships with key reporters.
- Build relationships with bloggers and influencers in health, nutrition, healthy lifestyle and disease management.
- Monitor and analyze the effectiveness of PR campaigns and communicate insights to the PR team.
- Help to develop and recommend strategies for the brand.
- Work to organize press at press participation/interviews at conferences and marketing event.
- Edit and contribute to the newly created blog platform.
Qualifications:
Education:
- Bachelor's degree in marketing, communications, or a related field, required.
Experience:
- Minimum three (3) years of experience driving and executing innovative communications strategies and tactics (Social media, PR, owned media).
- Experience leading and/or project managing digital campaigns across social channels such as Facebook, Twitter, Instagram, and LinkedIn.
Knowledge and Skills:
- Strong relationships with both local business and industry media outlets.
- Passion for creativity with the ability to juggle multiple projects and changing priorities.
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
- Excellent verbal, written, presentation and problem-solving skills.
- Ability to be flexible and precise under deadlines. Must be both a big-picture strategist and have a "do-er" mentality.
Physical Requirements:
- Position requires prolonged periods of standing, reaching, walking throughout the working day.
- Position will be required to stoop, bend, lift, and carry items weighing up to 25 pounds.
Pay Transparency:
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and can be modified in the future. When determining a team member’s base salary and/or rate, several factors may be considered as applicable (e.g., site, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of One Brooklyn Health (OBH).
OBH is an equal opportunity employer, it is our policy to provide equal opportunity to all employees and applicants for employment without regard to race, color, religion, national origin, marital status, military status, age, gender, sexual orientation, disability or handicap or other characteristics protected by applicable federal, state, or local laws.