Marketing Data Manager

You will support stakeholders, collaborate on data integration and enrichment projects, and manage the quality of data utilized for marketing effectiveness.

Responsibilities:

• Collaborate with stakeholders across the business, including data analysts, data scientists, and data engineers, to meet evolving data requirements and ensure access to quality data.
• Manage global data standards and processes, ensuring the availability of standard, quality Marketing data for users.
• Support the execution of contact discovery efforts, list management, and campaign segmentation requests for our global marketing initiatives.
• Work closely with the customer acquisition, digital marketing teams, and business/segment marketers to build targeted segments, evaluate audience-sizing criteria, and append contacts regularly.
• Build an annual roadmap to support data cleansing, enrichment, and acquisition efforts, ensuring a healthy and compliant database.
• Actively participate in data integration and enrichment projects, improving the quality and impact of data within the organization.
• Critically analyze business requirements and strategize on acquiring necessary data elements to fulfill them.
• Monitor and manage the quality of data, ensuring it is fit for purpose.
• Utilize your skills in Sales, Documentation, Reporting, Microsoft Excel, Marketing, Training, Operations, Procedures, Policy, Analytics, Quality, Review, Database, Human Resources (HR) Administration, Presentations, Collection Processes, Practices, Metric Reporting, SQL, Stakeholders, Integration, Monitoring Tool, and Campaign Planning. • Proficient in Sales and Marketing strategies
• Ability to create and maintain Documentation
• Experience in Reporting and Metric Reporting
• Expertise in Microsoft Excel
• Capable of providing Training to team members
• Familiarity with Operations, Procedures, and Policy
• Strong understanding of Analytics and Quality Review processes
• Knowledge of Database management
• Experience in Human Resources (HR) Administration
• Ability to create compelling Presentations
• Familiarity with the software 'About Time'
• Understanding of Collection Processes and Practices
• Proficiency in SQL language
• Ability to communicate effectively with Stakeholders
• Experience in system Integration and use of Monitoring Tools
• Proficient in Campaign Planning and execution
• Ability to write and execute Queries.