Digital Marketing Specialist - Robert Half

apartmentRobert Half placeWest Chester calendar_month 
We are looking for a Digital Marketing Specialist to become part of our West Chester, Pennsylvania based team. This role primarily involves managing and enhancing our digital channels, monitoring live broadcasts, and rectifying channel errors.

This opportunity is for a long term contract and requires attention to detail and proficiency in a range of software and online platforms.

Tasks:

  • Responsible for creating and scheduling alternative channels, ensuring error-free and smooth operations.
  • Consistently monitor changes in live broadcasts and take necessary measures to rectify any inconsistencies.
  • Promptly manage and fix channel errors to keep our digital platforms running smoothly.
  • Produce emergency content in line with our brand and audience preferences when necessary.
  • Develop and manage the construction of channels for both existing and upcoming 24-hour exclusive streaming channels.
  • Prioritize tasks effectively to ensure all responsibilities are fulfilled within the set timeline
  • Proficiency in Adobe Creative Cloud is required
  • Familiarity with Content Management Systems (CMS)
  • Experience with CRM platforms is crucial
  • Ability to use Facebook Insights to drive marketing strategies
  • Extensive knowledge of Google Ad is essential
  • Proven experience in AB Testing and its implementation in marketing campaigns
  • Expertise in creating and managing Advertisements across various platforms
  • Strong understanding of Analytics and ability to derive actionable insights from data
  • Experience in Blogging and content creation
  • Proven ability to increase Brand Awareness through innovative marketing strategies
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