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• Storytell with our CEO to co-develop JOY RIOT!’s fun AF, entertaining, & mental health-forward corporate marketing strategy & our go-to-market campaign + write brand guidelines & growth strategy documents
• Blend brand with strategic growth & ideate industry-unusual humor & heart-led campaigns via our ecomm site, Tik Tok, IG, You Tube, SMS, email, music, festivals, tours, events, & podcasts that magnetize input, connection, & collaboration with Gen Z JOY RIOTers + align with our biz objectives & sales goals
• Center relationship & community-building with data to optimize marketing opps & create an emotional connection with our audience + develop long & short-term strategies, set marketing goals, projections, KPIs, & high engagement metrics + create a growth loop for word-of-mouth marketing
• Drive our “feeling good matters” positioning, differentiation, & equity to amp brand awareness & impact + co-create heart, attention, & market share-grabbing digital, experiential, & print collateral with our creative team + analyze all efforts in order to improve attraction & conversion metrics + identify bottlenecks to revenue growth
• Direct, motivate, & provide guidance to our in-house & remote creative team to use their talents effectively & to exceed our goals + coordinate their tasks & conduct performance reviews + provide input into potential creative hires & foster our culture of JOY
• Co-create, maintain, & strategically allocate the budget for the creative department + ensure marketing efforts are measurable, effective, & profitable + design pricing strategies that maximize profitability while remaining competitive in the marketplace
• Lead strategic partnerships & collabs with other brands, bands, content creators, & influencers to skyrocket brand awareness, recognition, reach, love, loyalty, & raging fandom
• Blend creative experimentation with data-driven decision-making + study internet & pop culture, consumer insights, data analytics, & competitor activities in order to identify growth opportunities + put our unique joy-spin on everything we touch
• Analyze the market & purchasing behaviors + study our sales cycle & competition to improve market share + identify key areas that require improvement + make marketing data compelling for stakeholders
• Co-develop visual assets & consistent brand messaging across all channels + conceptualize & implement JOY RIOT!’s North Star metrics & strategize how to scale beyond them + drive website traffic, performance, & conversion rates + conduct market research on consumer behavior to develop iconic products

• Communication + Listening
• Creativity + Innovation
• Customer Relations
• Leadership
• Attention to Detail
• Decision Making
• Problem-Solving Skills
• Teamwork
• C-SUITE BOUND: This role is intended to grow into our CMO & requires creating & co-creating from the ground up + functioning as a director AND manager + a deep sense of ownership of role & commitment, as if the company were your own
• “WOW” EXPERIENCE: Proven experience & track record as a CMO, VP, Director of Marketing or equivalent position & outstanding performance in a previous complex enterprise + excellent team leadership abilities + outstanding verbal, written, & people skills + intuitive, strategic, & joy-forward ability to ideate & carry out fun AF creative visions
• MESSAGING MASTERMIND: Naturally funny, curious, empathetic, creative, people-oriented, & conversation-starting extraordinaire
• CREATIVE GROWTH: Approach marketing, story, humor, and community-building through the the creative heart of a brand artist & logical mind of a growth strategist – aka creative ideas meet smart data
• PEOPLE PERSON: Naturally positive & flexible + demonstrated experience in ethical leadership + clear emotional intelligence for self & others

Job duties for this position will be performed in our downtown Long Beach, CA headquarters.

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this position. The team member in this position can expect that their role requires:

• Prolonged period of sitting, with occasional standing
• Continuous use of computers & other office equipment
• Occasional lift, carry, push or pulling, &/or moving up to 10-25 lbs
• The ability to travel for staff events

• Bachelor's degree or MBA in marketing, advertising, or an equivalent field
• 10+ years of experience in a CMO role, marketing, branding, or creative, preferably in the beauty industry
• Proven track record of developing successful concepts & humor-based messaging + driving sales & developing, managing, & executing successful B2C digital marketing campaigns
• Proficiency in business development strategies, customer joy, analytics, & data-led marketing
• Enterprise-wide mindset + holistic experience that encompasses brand development & management, growth strategies, creative, product development, ecomm, retail, sales, pricing, packaging, guerilla marketing, finance, opps, & customer retention
• Experience managing a team of creatives
• Have worked on innovative, customer-obsessed, & financially successful campaigns with well-loved brands

• Knowledge of mental health-related concepts preferred
• Experience marketing to Gen Z preferred
• Experience in a high-growth startup environment preferred
• Experience in the startup capital raising process & casting powerful, story-driven vision for investors a plus
• Experience in the beauty industry a plus
• Comfortable being on camera / visible on our social media a plus

• Participation in Seed capital raise meetings & qualified investor intros are required upon request once job offer is accepted
• In-person downtown Long Beach, CA headquarters required
• Pre-employment drug test required
• Start date contingent on successful Seed raise – role begins Q1 2025 – preliminarily on Jan 2, 2025

• 6 hour work day / 10:30am–4:30pm / M–F
• Meeting free Fridays
• PARTIES: HQ Warming, JOY RIOT! Birthday, Brand Launch, Candy Ass Birthday, End of Year
• Annual company retreat
• Quarterly team dinners
• Mac Book Pro for office use
• Emotional Intelligence workshops & group coaching w/ licensed therapist / exec coach
• Free office parking
• Staff library
• 30% discount on all products
• Year end bonus dependent on company performance
• Stock option equity compensation
• Feeling Good Matters Stipend (Mental Health Stipend)
• Pro Grow Stipend (Profesh Development / Learning Stipend)

• Health / dental / vision insurance
• HSA + FSA + DCFSA accounts
• Roth 401k / 5% match / 3 years vesting
• PTO: 10 personal days, your birthday, select national+ holidays, 1 floating holiday, election day, + 10 company-wide Winter Break days
• 5 days sick leave
• Workers comp insurance
• Short-term disability insurance
• Unemployment insurance
• Family & medical leave

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this position. Duties, activities, & responsibilities may change at any time as needed.

A Final JOY Note

So show up & show out. We’re so pumped to meet you!

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Vision insurance

Ability to Commute:

• Long Beach, CA (Required)

Ability to Relocate:

• Long Beach, CA: Relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person