[ref. p75048504] Social Media and Community Engagement Manager

Overview:

The selected candidate will be responsible for creating marketing content that drives traffic to our sites utilizing multiple forms of media across multiple social channels. This candidate will also provide analytical reporting on all media efforts

Perks of the Job:

• Vibrant and collaborative team environment
• Stable Monday-Friday work schedule
• Competitive compensation package
• Generous Paid Time Off (PTO) and holiday benefits
• Regular team-building events and charitable activities
• 401(k) plan with company match
• Comprehensive health insurance (low-deductible PPO, dental, and vision coverage)
• Discounted gym membership
• Opportunities for career advancement within the company

Responsibilities:

• Develop and implement comprehensive social media strategies for multiple brands
• Develop and maintain a content calendar for all social media channels
• Manage and create content for various social media platforms, including LinkedIn, Facebook, Twitter, Handshake, and Instagram
• Execute paid social media campaigns, with a focus on LinkedIn and Facebook
• Monitor, analyze, and report on social media performance using tools like SEMRush and Google Analytics
• Engage with online communities and respond to comments, messages, and reviews
• Work closely with the design and content team members to conceptualize and design ads for use in social media marketing.
• Work closely with the content team members to create and share engaging content for all Barton’s websites and social media pages.
• Stay up-to-date with the latest social media trends and best practices
• Create and edit video content for social media platforms
• Work closely with Graphic Designer to conceptualize and design ads, flyers, infographics, etc.for both print and digital distribution
• Develop and nurture relationships with influencers and industry partners

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of experience in social media management and community engagement
• Proven success in developing and executing paid social media campaigns, particularly on LinkedIn and Facebook
• Strong understanding of social media analytics and reporting
• Excellent written and verbal communication skills
• Proficiency in social media management tools and platforms
• Familiarity with SEMRush or other social media tools
• Strong organizational skills and ability to manage multiple projects simultaneously
• Creative mindset with the ability to generate innovative content ideas
• Experience in the healthcare or staffing industry is a plus

Company Overview:

Barton Associates is a leading provider of healthcare staffing services across the United States. With a focus on excellence, we build strong relationships with clients and healthcare professionals, fueled by our world-class training programs and unwavering commitment to our employees.

The healthcare staffing industry is thriving, projected to reach $46 billion as the physician shortage escalates. Founded in 2001 in Massachusetts, Barton Associates has expanded to nine offices across seven states, including Massachusetts, Florida, Connecticut, Texas, New Hampshire, Nevada, and Arizona, with plans for further growth.

As an E-Verify employer, we are dedicated to hiring individuals with disabilities and will make reasonable accommodations as required by law. Applicants needing assistance during the hiring process should contact our Human Resources Department at HR@bartonassociates.com or (978) 513-7100.