Brand and Corporate Communications Officer

Overview:

At MidWestOne, our people are number one in everything we do. We are a community bank with a culture based on integrity and customer care. The people on our team are the foundation of our success. If you're ready to work for an organization that values you, develops your talents and helps you grow personally and professionally, then look no further.

The ideal candidate is strategic, with strong leadership and influencing skills, and a deep understanding of brand development and communications tactics.

Responsibilities:

Brand strategy:

• Lead the development, maintenance, and evolution of the MidWestOne brand image and identity while ensuring consistency across all channels and materials that aligns with the company’s mission, vision, and values.
• Oversees the production of creative content, including written, visual, and multimedia assets, that support the brand’s messaging and engages target audiences while ensuring consistency and quality across all channels in a timely manner.

• Oversee the strategy and execution of public relations initiatives, driving positive media coverage and brand awareness.
• Manage public relations agency relationships to enhance brand reach and impact.
• Develop, maintain, and evolve a social media strategy, managed by a dedicated social media lead, crafting engaging content and monitoring online conversations to enhance brand reputation.
• Maintain and implement crisis communications plans to manage potential issues and protect the company’s reputation.
• Craft and manage a corporate sponsorship and community engagement strategy to deliver on the MidWestOne mission and values of being a key community bank across the regions we serve.
• Utilize data and analytics to measure the impact of communication efforts and make thoughtful, data-driven decisions.
• See data beyond impressions and reach, truly understanding the acquisition value of earned media, and able to tell the story.

Internal communications:

• Creates and executes internal and external communications strategies that effectively convey key messages to diverse stakeholders across a variety of channels.
• Manages and supports internal communications channels and tactics such as company intranet site, events, townhalls, etc.

• Competitive base compensation with additional performance-based incentives (incentives vary depending on role)
• Career development and continuous learning opportunities
• Paid Time Off, Paid Holidays, Parental/Grandparent Leave, and more
• 100% vested 401(k) Retirement Plan with company match
• Medical, Dental, and Vision insurance
• Flex spending plan & Health savings accounts with employer contribution
• Student Loan Debt Reduction Program & Tuition Assistance Plan
• Employee Stock Ownership Plan
• Employer provided group life insurance with option to purchase additional life insurance for you and your family members
• Employer provided long term and short term disability insurance
• Additional Insurance options to meet your personal needs: Critical Illness and Accident insurance
• Wellness Program
• Free banking services and other financial services discounts
• Take Your Dog to Work Day in June
• Employee Rally Day- a day of celebration and recognition!

Qualifications:

• Bachelor’s degree or equivalent combination of post high school education and related work experience.
• In addition to education in the field of marketing, prefer 7 years of experience in a brand management and corporate communications-related role.
• Banking or financial institution experience is preferred.

We pledge to continuously learn, so we can understand and support the differences of individuals, embrace each other's strengths, and provide opportunities for all of us to work toward and achieve our full potential.

Now that you know more about us and the position, next step is for you apply so we can learn about you!