Marketing Manager

This role also involves directing the enhancement of products, services, and delivery channels.

Responsibilities:

• Direct the development and execution of marketing plans, ensuring the efficient use of resources, agencies/vendors and adherence to the organization's goals.
• Oversee and manage the organization's brand identity, ensuring a consistent and positive image is maintained.
• Lead the development and execution of the organization's website, email marketing, and social media sites, ensuring they effectively generate business and reflect the brand's positive image.
• Conduct marketing research to gather insights on member needs, product development, technological needs, and competitive analysis.
• Evaluate current product offerings, analyzing performance, historical trends, member preferences, and market trends to recommend future enhancements.
• Develop and implement new product and service enhancements, pricing strategies, and new programs, ensuring they align with operational processes and contribute to the program's success.
• Coordinate annual meetings, member informational meetings, and special activity meetings to facilitate communication and engagement with members.
• Ensure compliance with all state and federal regulations pertaining to the department, developing and updating policies and procedures as necessary.
• Monitor member/customer service standards to ensure they meet organizational guidelines.
• Publicize important news within the industry and sponsor through press releases, published articles, and other appropriate media and events.
• Proven experience in Marketing, particularly within a similar role, ideally 4+ years.
• Proficient in Digital Marketing and Traditional Marketing.
• Demonstrated ability to develop effective Marketing Strategies.
• Experience in Marketing Communication and coordination as well as main point of contact with agency support.
• Understanding of B2C Marketing approaches.
• Proven track record in executing successful Promotional Marketing campaigns.
• Excellent Social Media management skills, including the creation of Social Media Campaigns and compelling Social Media Content.
• Strong knowledge of Public Relations.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects effectively.
• Strong analytical skills with a goal-oriented attitude.
• Experience with budget management.
• Proficient in Microsoft Office Suite and familiar with marketing software.
• Bachelor's degree in Marketing or related field is required.