Senior Specialist, Sports Content Marketing & Partnerships
Responsibilities:
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting.No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.
The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada.
In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you’ll make an impact:
In this role, you will help manage SiriusXM’s partnerships with Sports leagues, teams, and brands within the Content Marketing and Partnerships team and work hand in hand with SiriusXM Programming and partners to shape and execute marketing of the content through internal cross functional efforts with the SiriusXM organization as well as externally through the Partner’s audience network and any contractual assets.
What you’ll do:
- Cultivate and maintain strong relationships with SiriusXM sports partners, serving as the main point of contact for day-to-day needs
- Execute fulfillment of contractual assets and enforce internal and external obligations
- Manage sports partner and homegrown sports content campaigns from planning and strategy phases through implementation and execution
- Manage ad sales/promo inventory
- Assist with budget development
- Develop CRM & digital content strategy
- Draft creative briefs
- Contribute to creative strategy
- Responsible for cross promotion & third-party integrations
- Assist with media planning
- Compile and monitor monthly media reporting
- Perform reviews of media assets
- Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Promotions, Email, Channel marketing, OEM, Digital, and Brand
- Work with the partners to understand their brand guidelines and communicate regularly to internal teams
- Create, distribute, and monitor the performance of SiriusXM links for partners through their media/platforms to drive awareness and traffic back into the SiriusXM app or trial offer
- Assist with contract negotiations including negotiating terms for new agreements or renewals of existing partnerships
- Brainstorm, research, and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner relations for SiriusXM
- Create presentations used to sell through new ideas as well as communicate performance of partnerships and promotional efforts
- Content aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns
- Oversight of homepage & app promotional requests for sports initiatives
- Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis
- Resolve a wide range of issues in creative ways
- Training to manage internal SiriusXM systems such as Workfront, Branch, and Salesforce
- Report to department’s Associate Director
What you’ll need:
- 3+ years of experience with 2+ years in partnership or content marketing
- Bachelor’s degree in Sports Management or Marketing a plus
- Experience managing junior staff and/or interns a plus
- An interest in sports business
- Knowledge of the key players in the sports partnership landscape
- Excellent organization and project management skills
- Good public speaking and presentation skills
- Interpersonal skills and ability to interact and work with staff at all levels
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
- Excellent written and verbal communication skills
- Ability to work independently and in a team environment
- Solution-oriented
- High attention to detail
- Ability to project professionalism over the phone and in person
- Commitment to “internal client” and customer service principles
- Willingness to take initiative and to follow through on projects
- Creative writing ability
- Ability to break down large amounts of information and communicate it out in a digestible format.
- Proficient in computer and software skills such as PowerPoint, GoogleDocs and familiarity with Monday.com
- Comfort with most social media platforms (IG, FB, TWT, SC)
- Ability to travel and attend/work partner events as needed (
- Must have legal right to work in the U.S.
Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.