Digital Analyst

placeRoswell calendar_month1/7/25

Company Overview:

SiteOne Landscape Supply is the largest and only national wholesale distributor of landscaping products in the United States and Canada. With over 700 branches across the U.S. and Canada, we offer a comprehensive selection of products including: irrigation supplies, fertilizer and control products, nursery goods, hardscapes, landscape lighting, drainage and erosion control products, tools, and other landscaping accessories and supplies.

This position is primarily remote and is based out of Roswell, GA with required days in office on a monthly basis.

Position Overview:

Digital is blazing new trails at SiteOne.com and is the fastest growing business unit in the company. The Digital Analyst will help to drive the ongoing growth of SiteOne.com by leveraging data and analytics to support both strategic decisions and operational activities.
The individual partners with multiple cross-functional teams to improve SiteOne’s omni-channel experience and is involved with many aspects of SiteOne’s Digital business; including but not limited to, Online Product Discoverability (SEO and Onsite Search), Data Enrichment, Promotions, and Product Development.

The individual coordinates with a variety of business stakeholders to drive excellence in our .com product, meet roadmap milestones, and drive customer adoption. This role reports to the Director, Marketing & Digital Analytics in the eCommerce/Digital organization.

What you’ll do:

Understands and articulates Digital customer measurement trends, such as visits, clicks, & bounce rates
Works closely with offshore teams to identify and implement process improvements for Digital tagging and measurement of the Digital customer experience
Familiarity with Adobe Analytics, particularly customer tracking and dashboarding
Leverages accessible tools to analyze online customer behavior to identify issues in customer experiences, user flows; documents and makes recommendations to improve
Supports continuous improvement of online customer journey by partnering with Product Managers to help support special projects; CLP|PLP|PDP, Shopping Experience enhancements, etc.
Supports product discoverability through the installation of SEO and Onsite Search updates
Supports execution of eCommerce roadmap by working with multiple teams to help draft product requirements; creates User Stories and participates in development sessions
Conceptualize and execute A/B testing & experimentation to optimize Digital/Marketing performance and effectiveness
Supports data enrichment by collaborating with our supplier partners and internal line of business managers
Supports .com release cycle by conducting User Acceptance Testing and ongoing QA on new enhancements and bug triages for all .com releases
Proactively identifies operational problems, suggest solutions, and when able - independently resolves issues
Supports field training by creating process documentation - written and recorded; coordinates and supports training sessions
Work closely with customer service team to understand customer issues, replicate them, and resolve with IT
Provide regular status updates for on-going projects and call out risks/progress to business stakeholders and leadership
Supports ad-hoc special projects as requested by leadership

Skills We Are Seeking::

Bachelor’s degree in digital marketing, marketing analytics, computer science, business analysis, or equivalent experience
2-3 years of experience in an analytics role
Adobe Analytics – Required
Excel – Required
PowerPoint – Required
Power BI or similar data visualization & dashboarding tool – Preferred
Google Analytics – Preferred
Familiarity with statistical concepts (descriptives, A/B testing, significance testing, regression analysis) – Preferred
Marketing Mix Modeling – Nice to have

Perks:

Medical, Dental and Vision plans
Paid Time Off, Paid Holidays
Competitive Compensation
401k with company match
Company paid life insurance, Short Term Disability and Long-Term Disability Insurance
Product Discounts
Tuition Reimbursement
Opportunity for Advancement

THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES.

THEY MAY VARY FROM POSITION TO POSITION.

SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne-including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination-will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.

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