Vice President of Marketing

Overview:

The success of marketing will primarily be measured by how many patients are driven to AAD’s services and products.

Location: Remote with ~25% travel into the office (Baltimore, MD)

Responsibilities:

• Lead and influence marketing strategy across the organization
• Key member of the executive leadership team with oversight of all marketing efforts and budget
• Develop and manage the marketing budget
• Create, manage, and coordinate all marketing strategies to increase brand awareness and drive patients to AAD products and services
• Prepare and present regular reports on marketing strategies, tactics and results to executive leadership team
• Drive patients to AAD products and services
• Develop long-term “always on” strategies and implement to get a consistent baseline of patient growth
• Develop robust digital marketing campaign strategies for each location that can be quickly scaled up and down to support patient growth
• Determine, implement and regularly review metrics throughout the marketing acquisition funnel to measure success, efficiency and effectiveness of all campaigns
• Collaborate and coordinate with Operations and other AAD teams
• Partner with Regional Directors of Business Operations (RDBO’s) on marketing strategies and keep them informed on performance
• Partner with Practice Managers and providers on execution of key marketing strategies
• Work with the data and finance team to help inform tracking and measurement of marketing success
• Develop a best-in class marketing team
• Cultivate and foster an environment of data-driven high performance
• Develop robust and data-driven reports on full-funnel performance to optimize performance at every stage
• Develop a marketing team structure that best supports AAD marketing strategy
• Coach teammates and hold them accountable to targets and performance
• Empower team to think creatively and share ideas on growing patients

Qualifications:

• Proven ability to make strategic decisions and drive results
• Strong leadership and management skills
• Demonstrated leadership in managing and developing high-performing teams
• Thorough understanding of Marketing strategies and practices.
• Excellent communications skills, time management and organizational skills

Demonstrated competency and track record of success in the following areas:

• Multi-channel strategy (e.g. digital, traditional media, referral, etc.)
• Website strategy and management
• Digital marketing tools (SEO, Google Ads, CRM’s, Email, etc.)
• Brand marketing and strategy
• Marketing analytics and performance measurement

Licensure/Certifications/Education:

• Bachelor’s degree in Marketing, Communications or similar related field. Master’s degree preferred.
• Five years of experience in high level Marketing required.
• Five years of experience in a leadership role
• Prior experience in the healthcare or dermatology industry is highly desired.