Search Engine Optimizer/Marketer (SEO/SEM)

Your role will focus on maximizing ROI, budget management, and continuous performance analysis to ensure the client’s marketing goals are achieved.

Key Responsibilities:

• Campaign Strategy & Management: Develop, launch, and optimize paid digital marketing campaigns to drive lead generation and sales.
• Performance Optimization: Conduct ongoing analysis to identify optimization opportunities, adjusting campaigns based on performance metrics.
• A/B Testing & Experimentation: Regularly test ad creatives, targeting options, and landing pages to improve conversion rates and reduce cost per acquisition (CPA).
• Data Analysis: Utilize tools such as Google Analytics and Facebook Business Manager to track performance and generate actionable insights.
• Budget Oversight: Effectively manage budgets for multiple campaigns, ensuring cost-efficiency while achieving maximum ROI.
• Collaboration: Work closely with internal teams (creative, content, and sales) to ensure consistent messaging and campaign alignment.
• Market Research: Stay up-to-date on industry trends, emerging marketing technologies, and platform changes to continuously improve strategy

Required Skills and Experience (behavioral competencies, experiences, technical skills):

• Expert in (Paid Search, Social, Display, SEO, copywriting) digital marketing with emphasis on optimization, pricing, fulfillment, data, analytics and reporting.
• Previous advertising agency experience a must.
• Strong ability to report on digital marketing KPIs including client ROI, leads, conversion rates, traffic and engagement.
• Experience in proprietary bid management systems a plus (e.g. Acquisio, Simplifi)
• Demonstrated ability to lead, develop, and retain a successful team
• Proficiency in web and digital marketing analytics applications, strong database skills
• Experience evaluating online and offline marketing opportunity analyses and developing digital marketing program strategies and playbooks for customers in various industries.
• Experience of working with MS Excel, SPSS, Tableau, QlikView, Microsoft Power BI, Google Analytics, Google AdWords, Google Data Studio, Tableau, DOMO and/or other tools.
• Experience with franchise and multilocation preferred.
• Proven track record of strong technical and leadership experiences.
• Strong ability to communicate with clients and internal stakeholder and help them use digital marketing to achieve their objectives.