Director, Marketing Operations - Clark
Company Overview:
GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions.
We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. That’s just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference.GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.
Are you one of us?
GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law.We are committed to hiring and valuing a global diverse work team. GEP is proud to be an EEO/AA employer M/F/D/V.
For more information please visit us on GEP.com or check us out on LinkedIn.com.
What you will do:
As the Director / Senior Director of Marketing Operations, you will be responsible for ensuring effective lead generation operations, efficient investment, and accountability across the marketing department. You will be responsible for ensuring marketing technology is customized to the needs of its users as well as set up to ensure effective data quality.You will also lead process development, budget administration and marketing analytics. Application of AI (artificial intelligence) in process transformation is huge plus.
Responsibilities:
- Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona
- Ensure the marketing department can correctly report on the ratio between customer lifetime value and customer acquisition cost, by marketing acquisition tactic.
- Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy
- Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing department
- Help prepare and administer the marketing budget and ensure marketing costs are tracked correctly
- Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data
- Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes
- Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members
- Negotiate contracts with vendors.
What you should bring:
- 10-15+ years of experience in lead generation and marketing operations, including 8+ years of management experience
- Direct, hands-on experience in work process re-engineering, particular with use of AI to transform, stream or collapse lead generation and marketing operations activities
- Proven experience with change management and organizational transformation
- Balance of strategic vision and tactical execution
- Strong analytical skills and leadership presence
- Excellent planning, organizational and project management skills
- Demonstrated experience designing an innovative marketing technology stack
- Direct experience in enterprise software industry and SaaS