SAP - Campaign Planning and Strategic Programs Manager
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work.We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Objective & Purpose
We are seeking a highly organized, strategic and detail-oriented individual to join our field marketing team as the Campaign Planning and Strategic Programs Manager. The role will be responsible for orchestrating demand generation campaigns and planning across NA Field Marketing to maximize execution excellence, process efficiencies, cross-team collaboration and campaign ROI.
The individual in this role will also lead strategic programs which provide lift and support to SAP’s GTM priorities (i.e. suite-first, expand net new buying centers and accounts) and campaign execution across the entire NA Field Marketing team, through vendor execution and central resourcing models.
Key Responsibilities- Oversee campaign tracking and effectiveness for the NA Field Marketing (NAFM) team.
- Maintain reports on campaign plans, milestones, forecasts, and performance.
- Develop and maintain processes to measure campaign effectiveness, providing regular reports to the NA CMO and stakeholders.
- Facilitate collaboration between Lo B marketing planning teams in support of integrated plans to position SAP’s suite-first strategy.
- Collaborate with cross-functional teams to prioritize and organize key projects that enhance efficiency, performance, and collaboration.
- Own and manage relationships with vendors to optimize centralized and outsourced execution support across the field marketing team.
- Manage and develop centralized campaigns aligned to strategic priorities to drive incremental demand across the NA marketing plan.
- Ensure projects align with the marketing strategy and are delivered on time and within budget.
- Establish performance management processes to track individual and team success.
- Work with marketing leadership to develop KPIs for tracking field marketing success.
- Serve as the point of contact for project management and campaign execution queries within the field marketing team.
- Analyze NAFM performance and provide insights for optimization.
- Act as a ‘super user’ in SAP planning and execution systems (MSRC, SAC Planning tool, Sapphire WEG system) for accurate data maintenance.
- Report to the NA Field Activation and Strategic Programs lead in partnership with the NA Business Strategy and Operations lead.
- Bachelor's degree in marketing, business, or a related field.
- 5-10 years of project management or PMO experience, preferably in field marketing.
- Strong understanding of campaign tracking and effectiveness measurement.
- Ability to manage multiple projects and deadlines simultaneously.
- Excellent communication and interpersonal skills.
- Proven experience in performance management processes.
- Strong analytical and problem-solving skills with a data-driven decision-making approach.
- Proficiency in Microsoft Power Point, Excel, Share Point, and Teams.
If you’re a tenacious, structured, and strategic leader with a passion for driving efficiency, performance and collaboration within a field marketing team, we would love to hear from you.
Location- Anywhere within the United States near an SAP office
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.
At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities.If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role.The targeted combined range for this position is 99,000 - 216,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc.
as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Requisition ID: 411006 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid