Google Media Buyer

At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity 🎯

This might take from a few hours up to several weeks. 📈

While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment 🙏

Requirements

Responsibilities:

• Develop, launch, and manage Google Ads campaigns across Search, Display, YouTube, and Shopping networks to drive e-commerce sales and brand growth.
• Conduct keyword research and audience targeting strategies to optimize ad copy, bidding strategies, and targeting settings for maximum performance.
• Monitor and analyze campaign performance, identifying trends and insights to optimize spending and improve ROI.
• Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve click-through rates (CTR), conversion rates, and overall campaign effectiveness.
• Collaborate with the creative team to develop high-performing ad creatives that align with the brand voice and resonate with the target audience.
• Track, measure, and report on campaign performance metrics (impressions, clicks, CTR, conversions, etc.) using Google Analytics and other analytics tools.
• Stay updated with the latest trends, algorithm changes, and best practices in paid media buying, specifically within the Google ecosystem.
• Manage and optimize ad budgets, ensuring efficient spending and profitability while achieving targeted key performance indicators (KPIs).
• Work closely with the product and sales teams to align ad campaigns with business objectives, promotional activities, and product launches.
• Identify new opportunities for campaign growth and improvement within the Google Ads platform.

Qualifications:

• 2+ years of experience in media buying, specifically within the Google Ads platform (Search, Display, Shopping, YouTube).
• Proven track record of managing and scaling successful Google Ads campaigns, particularly for DTC or e-commerce brands.
• In-depth knowledge of Google Ads Manager, Google Analytics, and other ad management tools.
• Strong understanding of PPC strategy, including bidding, ad formats, keyword research, and audience segmentation.
• Analytical mindset with the ability to translate data into actionable insights.
• Proficiency in using spreadsheets and analytics software to track campaign metrics and performance.
• Strong communication and collaboration skills.
• Google Ads certification is a plus.

Preferred Skills:

• Experience with shopping campaigns and Google Merchant Center.
• Familiarity with retargeting strategies and tools like Google Tag Manager.
• Understanding of conversion rate optimization (CRO) and A/B testing.

• Extensive Network of +200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network.
• Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities.
• Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed. + The average role we place is 30-40% higher in payments compared to those in the market.
• Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job.
• Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities.
• Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more.

Working with DTCjob.com will be more than just getting a job; it is like landing into an ecosystem that ensures your long-term success in the DTC world 🚀