Digital Marketing Content Strategist

Overview:

In this role, you will strategically plan out content, collaborate in building digital experience journeys, and orchestrate plans across various channels. You will design content to support tailored assistance; write, create, and edit content in collaboration with cross-functional teams; and continuously adapt and learn based on Voice of Member (VOM) and User Experience (UX) data to measure and monitor communication performance.

Your ability to bring consumer facing content to life is where you shine! You are adaptable and consistently forecasting opportunities to better position digital content to increase conversion rates. You are a natural at ensuring cohesion of your content and applying big picture lens to all of your work.

Does this sound like the job for you? Learn more below and apply today!

Responsibilities:

• Use content strategy frameworks to drive engagement and conversion with a focus on user experience, journey orchestration, and funnel management
• Orchestrate member and consumer journeys to plan where and how content should be delivered to reach the target audience at the right time and optimize messages across devices with a mobile-first mindset
• Utilize website content management system (CMS) to implement content marketing strategies
• Define development and distribution of content across digital channels by providing data-driven optimization, insights, and best practices to enhance the consumer experience
• Design and collaborate to create new and innovative ways to convey content that engages all target audiences, utilizing personas and journey mapping
• Identify strategic content gaps and develop recommendations to support tailored help and consumer goals to drive conversions
• Tell a connected story through a variety of content types designed through an understanding of the user persona and optimal journey experience
• Serve as a voice for digital financial expertise to deliver key financial content supporting consumer needs
• Use web analytics and testing tools to measure performance against both benchmark KPIs and industry standards, while providing data-driven recommendations/optimizations
• Collaborate closely with closely with cross functional teams to ensure cohesion in marketing messaging with product messaging
• Partner and collaborate with marketing colleagues to optimize content across and within channels
• Work with product marketing and research teams on developing digital personas and user stories to support content strategy framework and asset development
• Participate in and contribute to UW Credit Union’s Marketing Way process of planning, executing, and evaluating integrated campaigns

Qualifications:

What You’ll Need to Succeed:

These skills and experiences are essential to your success:

• Bachelor’s degree in digital marketing, business marketing, Communications or related field required
• 6-7 years’ experience in journey orchestration, content strategy, content creation and curation, in a Marketing role
• 2-3 years’ experience in financial services – preferably with in banking, credit union or insurance industries
• Expertise in writing engaging content and moving it from concept to implementation with minimal editorial oversight
• Proficiency using and applying data driven learnings from Google Analytics or other website analysis tools
• Agile, communicative, and fun!

Why Work for UW Credit Union?

Join one of Wisconsin’s premier financial institutions, a 2023 Top Workplaces USA and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:

• 21.5+ days of annual paid time off
• 2 weeks paid caregiver leave
• 2.5 weeks paid new child parental leave
• 2 days paid volunteer time
• 11 paid holidays (includes your birthday!)
• 401k company match of up to 5%, plus approximately 4% discretionary match
• Variable bonus reward
• Competitive Medical, Dental and Vision plans, including domestic partner eligibility
• Free bus pass and bublr membership
• Employee Assistance Program
• Hybrid work environment
• Salary: $77,300- $96,200
• And more!

UW Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Minorities, Protected Veterans, Women, and individuals with Disabilities. We strive to cultivate an inclusive workplace that is home to a diverse workforce where employees at all levels model knowledge of, belief in and a commitment to cultural competence.