Marketing Activation Manager - West Palm Beach, FL
West Palm Beach
Overview:
ABOUT DRIVE SHACK INC.
Drive Shack Inc. is a prominent leader in the golf-related leisure and entertainment industry, dedicated to creating memorable experiences through competitive socializing. Our diverse portfolio includes renowned brands such as American Golf, Drive Shack, and Puttery.
ABOUT PUTTERY
Puttery offers a modern, dynamic twist on traditional putting with unique challenges at every hole. This high-energy experience combines competitive socializing with cutting-edge auto-scoring technology in an immersive setting. Guests can explore curated culinary delights, inventive craft cocktails, and a vibrant bar area with great music, making it the perfect spot to enjoy the night before, during, and after their tee time.For more details or to plan your visit, please visit puttery.com.
Responsibilities:
Location
We are excited to invite applications for this role from candidates with the required skill set and experience who are based in New York City, Miami, FL, West Palm Beach, FL, or Orlando, FL. If you meet these qualifications and are located in one of these areas, we encourage you to apply.
JOB PURPOSE
Drive Shack Inc. is looking for a dynamic Marketing Activations Manager to spearhead our marketing activation initiatives. This pivotal role focuses on delivering unforgettable consumer experiences through inventive marketing activations that not only drive engagement but also reinforce our brand’s message.The ideal candidate will be adept in experiential marketing, campaign creation, and a wizard in event management, all while keeping our brand values at the forefront.
RESPONSIBILITIES- Experiential Marketing: Ideate and implement engaging experiential marketing strategies
- Campaign Development: Conceptualize, launch, and oversee comprehensive
Inc.'s brand ethos.
- Cross-functional Collaboration: Work with the Marketing Activations Manager, Creative
effective marketing programs.
- Activation Support: Provide crucial on-site support during activations to ensure the
- Customer Engagement: Craft interactive marketing activations that effectively
- Influencer Management: Strategize and execute influencer partnerships to amplify brand
ensure alignment with marketing goals.
- Programming: Create compelling programming and content for events and activations
- Partnerships: Identify and secure strategic partnerships that can elevate brand
- Asset Management: Oversee all marketing assets required for activations, ensuring they
- Performance Analysis: Evaluate the effectiveness of marketing activations, generating
- Budget Management: Administer the activations budget diligently, ensuring spending
- Organizing and Overseeing Field Marketing Initiatives: Plan, execute, and manage field
events and promotions in targeted locations.
Qualifications:
QUALIFICATIONS- Bachelor’s degree in Marketing, Communications, Business Administration, or related
- At least 3 years’ experience in experiential marketing, influencer marketing, or related
- Proven track record of executing successful marketing activations that bolster brand
- Exceptional organizational skills, capable of managing multiple projects simultaneously
- Effective communicator and collaborator, able to forge strong relationships with internal
- Innovative and strategic thinker, able to develop creative solutions for engaging diverse
- Proficient in analyzing activation performance, with a solid understanding of market
- Willingness to travel for activations and events as required.
- Demonstrated leadership abilities, including experience guiding teams and managing
contracted workers
What We Offer:
- The chance to shape and enhance the digital presence of Drive Shack Inc.
- A role in a vibrant and innovative team that values creativity and forward-thinking.
- A competitive salary and benefits package, with ample opportunities for career growth.
Our Benefits Include:
- Comprehensive medical, dental, and vision coverage
- 401(k) plan with company match
- Employee Assistance Program
- Flexible PTO and more
Additionally, Drive Shack Inc. is dedicated to preventing retaliation and ensuring a respectful, equitable, and inclusive environment for all.
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