Longo Toyota of Prosper Brand and Social Media Coordinator (Part-Time)

Overview:

This cutting-edge, social-savvy individual will assist in the implementation of the social media strategies, including content creation, analytics, and community engagement. Goals and priorities include connecting with audiences, creating social communities that will increase our reach and advocacy, and enhancing our brand image.

• This position is 100% on site at Toyota of Prosper in Prosper , TX.

Perks of working with us:

• Weekly Pay - get paid every Friday.
• Full Suite of Medical Benefits to include Health, Dental and Vision Insurance with competitive premiums available to any full-time team member
• Vacation (accruals earned on Full Time or Part Time status)
• Team member referral bonus program
• 401k with a generous Company match
• Tuition reimbursement
• Discounts with Corporate Partners like GE, Dell, Oakley, Yeti, Ray Ban, and many more….
• Team Member discounts for vehicle service & retail products
• Development and growth opportunities
• Fitness Center membership discount

Responsibilities:

• Execute a results-driven social media strategy.
• Assist with the analysis and execution of Sales, Service and Parts/Accessories marketing initiatives.
• Create relevant and enticing content for social media channels including Instagram, Facebook, YouTube, TikTok at a minimum.
• Stay current with social media industry trends, platform algorithms, audience preferences that drives content creation.
• Develop and execute social media monthly calendar for dealerships.
• Engage with guests on various platforms, identify and leverage advocates and ambassadors.
• Review analytics and create reporting that tracks KPIs and trends.
• Assist with influencer and partnership outreach.
• Other duties that will increase brand presence and awareness.
• Attend company community relations events to capture content for social media posting and advertising.
• Assist community relations manager with event coordination.
• Provide creative support with creating handout material, power point presentations, video content, etc. for onsite and offsite events.

Qualifications:

• Must have an interest or passion for social media and auto industry.
• Familiar with various social media platform and personally, an active user on Instagram, Facebook, YouTube, and TikTok at a minimum.
• Ability to analyze social media data and metrics and develop actionable tactics/strategies.
• Must be creative, detail-oriented and team-oriented and have strong communication skills.
• Comfortable using MS Office suite and Google Docs.
• Must be at least 18 years of age.
• Part- Time position with minimum of 24hrs commitment per week.
• Must be available to work weekends as needed to attend community events.

Highly Desirable but Not Required:

• Automotive knowledge/passion/enthusiast a plus.
• Graphic design and video editing experience a plus.
• Certification in Google Analytics.
• General knowledge of SEO and Internet ranking for web content.
• Background in marketing or public relations.
• Bachelors degree in relevant field (Marketing, public relations, business Administration)

Experience:

• Social media marketing: Min 1 year preferred

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Individual will be required to:

• Frequently required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear.
• Remaining in a stationary position, often standing, or sitting for prolonged periods.
• Work to be conducted primarily in an office environment, however some work may be done in conference rooms, outdoors, and remote via zoom.
• Use hands and fingers in repetitive motions, daily.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Why Penske Motor Group:

The #1 Toyota Dealer in the USA is now in Texas!

• Teamwork at Toyota and Penske. Everyone that works at Toyota of Prosper is equal. Toyota is all about teamwork and representing Toyota, the best and most reliable company. We have no names on our badges but expect all team members to help each other succeed. We win together!
• Toyota was ranked the No. 1 motor vehicle company for the sixth consecutive year on Fortune Magazine’s 2020 “World’s Most Admired Companies” annual ranking. Fortune also recognized Toyota as No. 30 among the Top 50 “All-Star” companies surveyed, which included companies from various industries.Penske Motor Group, PMG, owns and operates Toyota and Lexus automobile dealerships in Southern and Northern California, and now in Prosper, Texas. Headquartered in El Monte, CA, PMG's flagship store, Longo Toyota, is the world's largest dealership and the #1 Toyota retailer in the U.S. since 1967 with a diverse workforce speaking over 40 languages and dialects. Longo Lexus serves as the #1 Lexus dealership in the Western U.S. since 1990 and Lexus of Stevens Creek, located in San Jose, CA is the #1 volume luxury retailer in Northern California. PMG’s mission is to deliver amazing guest experiences that create lifetime partnerships.PMG employs over 1,200 team members across its locations in California and Texas. Our team strives to be your automotive dealer of choice for sales, service, parts, and collision repair. But we won’t stop there. Community partnerships are also very important to us. With our goal to make a difference in the cities we live and operate.

Longo Toyota of Prosper opened in the fall of 2017, with a new 61,000 square foot state-of-the-art facility on a 15-acre site along US-380, just west of the Dallas North Tollway.

Come check us out!