Marketing Manager - East Lansing

Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty.

Responsibilities:

• Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.
• Conduct market research to identify trends, customer preferences, and competitors' activities.
• Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.
• Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders.

Requirements:

• Bachelor's degree in Marketing, Advertising, Public Relations, or a related field.
• 3+ years of experience as a Marketing Manager or similar role.
• Strong understanding of marketing principles, including digital marketing strategies and techniques.
• Proficiency in marketing tools, CRM systems, graphic design programs, email marketing programs, social media platforms, and analytics platforms.
• Ability to work onsite in Lansing office daily