Associate Digital Strategist

apartmentRobert Half placeVillanova calendar_month 
We are offering a long-term contract employment opportunity for an Associate Digital Strategist in Villanova, Pennsylvania. The individual will play a key role in our team, focusing on digital marketing strategies, campaign performance monitoring, and account management in various digital platforms.

The role involves working with a variety of digital tools and platforms, and requires a strong understanding of digital marketing, media, and SEO.

Responsibilities:

  • Develop and execute lead nurturing and automation campaigns to enhance customer engagement.
  • Monitor and analyze campaign performance to ensure optimal results and make necessary adjustments.
  • Manage accounts in Google Analytics, Tag Manager, and other digital platforms to support custom segmentation and related activities.
  • Quality check tracking codes and their metrics to ensure accurate and reliable data.
  • Articulate and report on analytics and findings both in written and oral forms.
  • Utilize platforms such as Google Ads, DoubleClick, Google Tag Manager, and UTM tagging to drive strategy and success.
  • Stay updated with latest digital marketing trends and best practices to contribute to team's knowledge and expertise.
  • Work with digital solutions including Adobe Creative Cloud, Content Management System (CMS), CRM, and Digital Platform.
  • Conduct AB Testing for advertisements to optimize performance.
  • Possess a basic understanding or willingness to learn HTML development or reading code. • Possess expertise in Adobe Creative Cloud
  • Proficiency in using Content Management System (CMS)
  • Familiarity with CRM systems
  • Experience in working with Digital Platforms and Digital Solutions
  • Knowledge of AB Testing methods
  • Experience in creating and managing Advertisements
  • Ability to analyze data and derive insights (Analytics)
  • Familiarity with Best Practices in the digital strategy field
  • Experience in Blogging and content creation
  • Understanding of the digital marketing landscape and emerging trends.
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