Specialist – digital content optimization

Overview:

With this exciting new milestone in digital maturity for the org, we are seeking to build a team of highly experienced, top-notch experts to own, administer, activate and optimize using their polished and modern Adobe AEM/DAM during this pivotal period to continue to build and mature at scale.

You will be responsible for crafting engaging content, maintaining brand consistency, and improving the digital experience for our users.

This is a shared service role supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple websites, a mobile app, and digital marketing channels that include SEO/SEM, paid meta, paid media, display, CRM, and social.

Responsibilities:

• Produce high-quality content that engages target audiences, increases website traffic, and boosts brand awareness across Hard Rock’s websites from different lines of business.
• Develop and optimize content for our Unity by Hard Rock website and mobile app to enhance user experience and engagement.
• Follow SEO best practices to improve organic search rankings and drive traffic.
• Meet deadlines and deliver content that aligns with project specifications and marketing goals.
• Collaborate with UX/UI designers to integrate content seamlessly into website and app designs, ensuring a cohesive user experience.
• Dynamic content and personalization using real-time audience segmentation and targeting.
• Drive content optimization via ML model recommendations and AI (generative and real time personalization built into Adobe).

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience with Adobe Experience Manager (AEM) and Adobe Assets (DAM) strongly preferred.
• Proven experience in digital content creation, CMS administration, digital/ecommerce, and SEO.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Demonstrated ability to manage content across multiple websites and mobile apps.
• Ability to analyze data and adjust strategies based on performance metrics.
• Excellent organizational and time-management skills to handle multiple tasks, prioritize effectively, and meet project deadlines.
• Practical experience applying UX/UI best practices to content design and presentation.

• Exceptional writing and editing skills with the ability to produce engaging content under tight deadlines.
• Hands on familiarity with ML modeling and AI for building dynamic content, personalization and recommendations in web/app content.
• Understanding of SEO best practices, including keyword research, on-page optimization, and content structuring.
• Ability to analyze content performance, content velocity and traffic quality to make data-driven decisions to enhance content effectiveness using Adobe Analytics and derived insights.
• Proficiency in content management systems and digital marketing tools. Experience with Adobe AEM and Adobe Assets is strongly preferred.
• Ability to create compelling content that aligns with brand messaging and marketing objectives as a single line of business, unique property or brand, with an enterprise mindset around omnichannel across the ecosystem.
• Strong collaborative skills with the ability to provide and receive constructive feedback while maintaining consistent branding and style.
• Eagerness to stay up to date about industry trends, best practices anbd strategies, taking advantage of the ongoing training portals and sessions through Adobe and related.
• Capable of managing multiple projects and prioritization effectively in a fast-paced environment.
• Self-motivated, action-oriented, and results-driven with outstanding communication and interpersonal skills.
• Adaptable and able to pivot quickly in a dynamic and agile work environment.

• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, secondhand smoke and excessive noise.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk, or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

Disclaimer

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).