[ref. w4556124] Robert Half - Director Partner and Product Marketing Manager

We are offering an exciting opportunity for a Director Partner and Product Marketing Manager in New Jersey. This role is situated in the travel agencies industry, where you will be tasked with overseeing B2B marketing, promotional strategy, and PR initiatives.

Responsibilities:

• Develop and execute targeted B2B marketing campaigns
• Oversee companywide promotional strategies and PR initiatives
• Lead staff in the development and execution of partner marketing and trade advertising plans
• Coordinate offers and promotions to drive business growth
• Manage public relations and media communications
• Analyze campaign results, communicate findings, and apply learnings to future activities
• Utilize cloud technologies and CRM for efficient processing and tracking of marketing activities
• Leverage database and EO/IR systems for customer service and communication
• Utilize Facebook Insights to enhance brand awareness and campaign planning
• Adhere to budget processes and ensure cost-effective marketing strategies
• Foster and manage brand partnerships within the travel industry
• Implement trade marketing strategies to boost B2B partnerships.
• Proven track record with at least 10 years of experience in a similar role within the travel agencies industry.
• Demonstrable expertise in cloud technologies, CRM, and database management.
• Familiarity with EO/IR Systems and Facebook Insights is desired.
• Strong capability in enhancing brand awareness and managing brand partnerships.
• Proficiency in budget processes and campaign planning.
• Excellent communication skills, both written and verbal, are essential.
• Exceptional customer service abilities and a commitment to customer satisfaction.
• Experience in business-to-business (B2B) environments, trade marketing, and brand partnerships.
• Ability to work in a team and lead cross-functional projects.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• Willingness to travel when required.
• Commitment to continuous learning and personal development.