Field Marketing Manager
Starting: 12/13/2024
Salary: $30 - $34/hr
Hours: Full-time
Duration: 3 Months
Type: Temporary
Workplace: Partial on-site
Consider Relocation: No
Job Description
We are hiring a Senior Field Marketing Manager to join our clients team. As a Senior Field Marketing Manager, you will play a pivotal role in driving executive marketing programs, demand generation campaigns, and account-based marketing (ABM) initiatives.You will work closely with Sales and cross-functional Marketing teams to create and deliver high-touch executive events, tradeshows, webinars, direct mail campaigns, and sales enablement resources. This role requires a strategic thinker with the ability to execute tactically, ensuring alignment with business objectives.
Responsibilities
Integrated Campaign Development: Design and implement ABM initiatives tailored for c-suite and senior decision-makers in Enterprise accounts, including bespoke 1-to-1 and 1-to-few marketing strategies.
Executive Events: Plan and execute high-impact executive engagements such as Customer Advisory Boards, Executive Dinners, and bespoke events.Channel Ownership: Manage and deliver results through marketing channels such as webinars, direct mail, sponsorships, and industry events.
Data-Driven Marketing: Establish robust measurement frameworks and detailed reporting processes using Salesforce to analyze campaign success and optimize strategies.
Collaboration: Partner with Sales and Marketing teams to align campaigns with business goals and enhance sales enablement.
Requirements
Executive Management: 6+ years of experience engaging with and marketing to executive-level decision-makers.
Field Marketing: 6+ years of field marketing experience, with a proven track record in enterprise environments.
ABM Campaigns: 6+ years of experience creating and managing integrated account-based marketing campaigns.
Communication: Exceptional communication skills, capable of influencing and engaging senior leaders.
Leadership Skills: Strong leadership skills with a focus on delivering high-impact marketing initiatives.
Preferred Leadership Principles
Customer Obsession: A deep commitment to understanding and meeting customer needs.
Ownership: A proactive mindset with the ability to take initiative and deliver results.
Deep Dive: A keen eye for detail and the ability to analyze data to inform decisions.
The target hiring compensation range for this role is $30 to $34 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.