Marketing Coordinator - Irvine - ref. w86671215

Our ideal candidate is an agile self-starter who will take the initiative to solve problems, launch projects, and bring new ideas to the table. If you have a passion for digital marketing and a desire to learn and grow in a collaborative environment, we want to hear from you!

Key Responsibilities:

• Content Creation: Develop strategic content aimed at growing, engaging, and nurturing leads in alignment with business objectives.
• Database Management: Assist in owning and maintaining the company’s marketing database (HubSpot), conducting research to refine customer segmentation.
• Industry Research: Stay updated on industry marketing trends to provide insights and recommendations to drive brand recognition and attract new customers.
• Promotional Activities: Support the creation of promotional messages, themes, and tradeshow activations designed to drive business growth.
• Marketing Innovation: Test new marketing messages, channels, and opportunities to reach and engage target audiences.
• Social Media Management: Help direct the company’s social media strategy, including managing social media accounts, creating engaging content, developing posting schedule, and addressing social reviews.
• Customer Loyalty Program: Help oversee customer rewards program supporting the enrollment process, program messaging/collateral and loyalty offerings.
• Customer Feedback: Gather and analyze customer feedback through customer service channels, social media platforms, and CSAT and NPS surveys.
• Performance Monitoring: Evaluate, monitor, and report on the effectiveness of marketing placements, social media efforts, and marketing materials.

Qualifications:

• Experience: 1-4 years of experience in a general marketing role, with exposure to digital marketing, content creation, email marketing or lead generation. Bachelor’s degree in marketing, business or communications or a related field is preferred.
• Skills: Strong writing skills, with the ability to craft press releases, blog posts, advertising copy, and other marketing content.
• Knowledge: Basic understanding of marketing automation and inbound marketing concepts, including designing landing pages, CTAs, email marketing, and whitepapers.
• Analytical: Ability to conduct research and analyze data to refine customer segmentation and support targeted marketing efforts.
• Tech-Savvy: Familiarity with (proficiency preferred, but not required) the following tools:
• - Adobe Suite (Photoshop, Illustrator, InDesign, etc.)
• Microsoft Suite (Word, PowerPoint, Excel)
• Marketing automation tools such as HubSpot, Pardot, MailChimp, etc.
• CRM tools like HubSpot, Salesforce, or similar systems
• Communication: Excellent communication skills, capable of interacting effectively across different audiences and organizational levels.

What We Offer:

• Competitive salary range of $45,000 - $57,000 per year
• Full benefits package, including health, dental, & vision insurance, and 401K Match
• Opportunities for professional development and growth within the company
• A collaborative and supportive work environment

How to Apply:

If you are ready to take the next step in your marketing career and make a meaningful impact, please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this role.

(Optional) Email a brief 30-60 second video to recruiting@bigrentz.com after you submit your application to introduce yourself to our hiring manager and SVP of Marketing and to share what excites you about the position.