CRM/CDP Marketing Specialist

We are in search of a CRM/CDP Specialist to join our client's team in Nashville, Tennessee. In this role, you will be utilizing innovative CRM/CDP strategies and automation solutions to augment customer engagement and loyalty. This position offers a long-term contract employment opportunity, where you will utilize your skills in managing and optimizing our CRM systems and Customer Data Platform (CDP).

Responsibilities:

• Oversee the maintenance and optimization of CRM systems, ensuring data accuracy and optimal performance.
• Design, implement, and monitor automated marketing campaigns across various channels to drive customer engagement and retention.
• Analyze customer data and campaign performance metrics to derive insights, identify trends, and make data-driven recommendations for improvements.
• Develop and manage customer segments to deliver personalized content and promotions based on behavior, preferences, and demographics.
• Create and present regular reports on CRM and automation performance, including key metrics, ROI, and recommendations for strategy adjustments.
• Leverage your skills in Adobe Creative Cloud, Content Management System (CMS), CRM, Database, Facebook Insights, Advertisements, Analytics, Blogging, Brand Awareness, and Campaign Planning to perform your role effectively.
• Ensure the accuracy of customer credit applications and maintain detailed customer credit records.
• Monitor customer accounts and take appropriate action based on account activity.
• Proven experience in CRM or CDP roles
• Proficiency in Adobe Creative Cloud
• Familiarity with Content Management Systems (CMS)
• Solid understanding of CRM and Database management
• Experience with Facebook Insights and other social media analytics tools
• Skilled in creating effective advertisements
• Ability to analyze data and draw actionable insights
• Experience with blogging and other content creation
• Understanding of brand awareness strategies
• Knowledge of campaign planning and execution
• Ability to work independently and as part of a team
• Excellent communication and interpersonal skills
• Strong problem-solving abilities
• Ability to handle multiple tasks and meet deadlines
• Bachelor's degree in Marketing, Business, or related field preferred.