Digital Marketing Manager

Overview:

The ideal candidate will have expertise in email marketing, digital and social media marketing, and graphic design to drive our brand’s visibility and success in a competitive financial industry.

Responsibilities:

• Develop and execute targeted email marketing campaigns, including list segmentation, A/B testing, and performance analysis
• Ensure email content aligns with brand guidelines and achieves campaign objectives
• Optimize email templates for maximum engagement and conversion rates

• Plan and manage online marketing campaigns across various digital channels, including search engines, social media, and display advertising
• Monitor digital marketing performance using analytics tools, providing actionable insights and recommendations
• Optimize campaigns to meet lead generation, engagement, and conversion goals

• Create and implement social media strategies to increase NWFCU’s online presence and social media engagement
• Develop and schedule compelling content for platforms such as Facebook, Instagram, LinkedIn, X, and TikTok
• Monitor and respond to social media inquiries, fostering a positive brand image

• Design and produce engaging digital assets, including email templates, social media graphics, web banners, and infographics
• Collaborate with the department to create visuals that align with NWFCU’s brand identity and marketing goals
• Manage and maintain the design library to ensure consistency across campaigns

• Work closely with cross-functional teams to align digital strategies with organizational objectives
• Stay updated on industry trends, emerging technologies, and digital marketing best practices
• Provide recommendations to enhance NWFCU’s digital footprint and member experience
• Remains cognizant of and adheres to NWFCU policies and procedures as well as regulations pertaining to the Bank Secrecy Act (BSA)
• Other duties as assigned

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field
• Minimum 5 years experience in digital marketing, with a strong focus on email marketing, social media, and graphic design
• Proficiency in marketing tools
• Experience with graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong analytical skills with experience in Google Analytics, social media analytics, and campaign performance tracking
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent written and verbal communication skills
• Creative and innovative thinking and approach to problem solving
• Ability to interact effectively with all levels of the organization
• Ability to work effectively on-site in our Herndon, VA headquarters and equally effectively remotely
• Must be able to work the hours of M-F 8:00am-4:30pm

• Financial services or credit union marketing experience
• Knowledge of SEO/SEM and content management systems (e.g., WordPress)
• Familiarity with video editing tools and motion graphics

Additional Compensation:

Northwest Federal offers a comprehensive and inclusive benefits program, which includes medical, dental and vision plans for you and your family, 4 weeks paid vacation, 12 paid holidays, 24 hours of paid volunteer time, parental leave, company paid disability and life insurance, and a generous 401(k) plan with up to 7% employer match.

EEO Notice:

Northwest Federal Credit Union is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or any other classification protected by law.

NWFCU complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Department at 703-709-8900 or HRDepartment@nwfcu.org.