Content Creator

We look after the people who look after everyone else.

This is an exciting and growing area for the business which is adding value for our customers. The role reports to Cornmarket’s Marketing Manager and will work closely with the Marketing and design team to optimise brand and product content, ensuring our messaging is consistent, engaging, aligned with our brand identity while also supporting our commercial goals.

The health & financial wellbeing of our customers means a lot to us and we want to make sure our customers feel informed when it comes to our products and services at every stage of life.

If you’re passionate about your job, you’ll fit right in.

Here’s what one of our Marketing Executives has to say:

Working in Cornmarket has been an incredibly positive experience. I’ve collaborated with colleagues from all levels in the business to complete projects, which has been very rewarding. The exposure to diverse areas of marketing has significantly broadened my skills and deepened my understanding of the industry.

Accountabilities of the Role

They will play a key role in ensuring these products and services are well known and understood by new and existing customers.

• Produce engaging content and resources for use across website, video platforms, social, podcasts/audio and channels to support and enhance day to-day activity and campaigns
• Self-shoot and edit video and audio content
• Publish and schedule content across platforms
• Collaborate with the Marketing team and the business divisions in Cornmarket to create briefs, present visuals and storyboards, research and manage production
• Lead brainstorming sessions to generate fresh content ideas
• Deliver final content to teams on time and in line with budget
• Keep an eye on the industry and ensure we’re present where appropriate for our products and services using relevant content
• Work with the Digital Marketing Manager to identify and prioritise digital content needs and contribute to our content strategy
• Planning and delivery of engaging webinars for product areas
• Track and report on key performance metrics for paid digital and organic performance to drive a cycle of fine tuning and testing for optimum performance
• Produce quarterly reports/updates on the effectiveness of campaigns, new content formats used, and new industry trends we plan to trial
• Build a directory of key figures/influencers for potential partnerships, to reach intended target audiences within budget
• Work towards clear KPI’s and targets with the marketing team regarding follower increases, lead generation and engagement metrics
• Write copy for blog content and articles for product areas in collaboration with the marketing team and product experts
• Attend events and launches to capture content
• Interpret and respond to reports on usage to drive improvement
• Ensure a consistent representation of our brand and brand extensions across all touchpoints and adherence to brand guidelines
• Manage Content marketing budgets for relevant areas and ensure all activity is delivered within budget
• Conduct research on industry trends, competitors, and target audience preferences to inform content strategy
• While there is flexibility in the role in terms of working from home, there is an expectation to attend the Dublin office weekly, and that in fulfilling the role, there will be an element of launching / promoting initiatives onsite with our union partners, and in attending customer events

• 2+ years in a fast-paced content production environment
• Qualification in marketing, digital, media production or communications
• Experience in creating and editing content managing and optimising and solid content marketing experience (social media, video, audio, blogs, web copy)
• Experience of using content production tools such as Canva, Adobe design, After Effects, CapCut or similar
• Experience in event and webinar planning and execution
• Experience in publishing on platforms such as Instagram, Meta, TikTok, Spotify and You tube, Loomly

• Flexible working from home options as part of our Cornmarket Flex ways of working
• Significant investments in your professional development (e.g. insurance qualifications, professional qualifications relevant to your role)
• Annual leave (increases based on service)
• Flexi leave (option to take additional annual leave)
• Attractive & flexible pension contribution rates
• Health insurance or wellness subsidy
• Fully paid family leave types (maternity/paternity/surrogacy)
• Performance based bonus/commission
• Income protection
• Life cover
• Discounts on financial products
• Comprehensive health & wellbeing programme
• Employee Assistance Programme
• Active Sports & Social Club

Equal Opportunities

We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact our Talent Acquisition Team.