VP of Marketing - Global Consumer Food Brand

About Our Client

Our client is a well established consumer goods brand that continues to innovate and diversity their product offerings while focusing on quality.

Job Description

As the VP of Marketing you will be responsible for the following:

• Develop and implement annual business and marketing plans to achieve sales and profit targets.
• Establish a long-term vision for the business, including three-year strategic plans, in close collaboration with the Product Development & Innovation teams.
• Design and execute innovative growth strategies and marketing plans for the product portfolio.
• Manage the full P&L, including contribution margin accountability.
• Oversee the creation, review, and management of the marketing budget.
• Lead the commercialization of innovations by creating launch plans and coordinating with cross-functional teams, including Sales Strategy & Commercial teams.
• Conduct monthly, quarterly, and annual business reviews for the portfolio to identify key issues and opportunities.
• Develop and implement strategies to enhance brand awareness and maintain a positive company image.
• Provide leadership and mentorship to the marketing team, promoting a culture of creativity, collaboration, and performance.
• Engage regularly with the US Leadership team to shape a robust innovation pipeline and prioritize company growth initiatives.
• Collaborate closely with the Sales team, participating in key account reviews to align customer expectations and ensure high levels of satisfaction for customers and end consumers.
• Serve as a storyteller for the company and its mission, training others to effectively communicate the narrative.
• Leverage insights from consumers and the consumer services team to inform strategy and drive growth.

• Minimum of 12-15 years of experience with strong product/brand management experience.
• Bachelor's degree required; MBA required
• Experience in launching successful innovative products, preferably in Retail and Foodservice channels.
• Proven success in developing and executing successful marketing strategies that drive growth.
• FMCG/CPG marketing experience, including consumer behavior, market trends and competitive landscape strategy.
• Proven track record of taking full accountability for the oversight and performance of the Marketing department.
• Experience managing advertising, creative, PR and digital agency relationships, ensuring work aligns with company's marketing strategy.
• Demonstrated ability to build, lead, and mentor high-performing teams, fostering a collaborative and inclusive culture that drives innovation and achieves business outcomes
• Proven ability to lead organizational change management and drive transformational initiatives, fostering a culture of adaptability while ensuring seamless transitions through strategic planning, stakeholder engagement, and effective communication.
• Innovation design and commercialization experience.
• Not for New York City Applicants.
• Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.
• Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.

What's on Offer

$280-315k + bonus and LTI + competitive benefits, hybrid work schedule and small relocation package provided if needed.