[ref. c26010217] Ecommerce Specialist - Southfield
Robert Half Southfield
Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to hire position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. Responsibilities:
Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. Collaborate with the marketing team to create compelling product descriptions and engaging content.
Conduct market research and analyze competitor activities to identify opportunities and trends. Implement SEO and SEM best practices to improve the website's search engine rankings. Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.
Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. Coordinate with cross-functional teams to plan and execute promotional campaigns. Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.
Stay up to date with ecommerce industry trends and best practices. Requirements: Proven experience as an Ecommerce Marketing Specialist, preferably in a retail or consumer goods environment. Strong understanding of ecommerce platforms and best practices.
Proficiency in SEO and SEM strategies. Familiarity with web analytics tools (Google Analytics, etc.) and ability to derive actionable insights. Excellent written and verbal communication skills. Detail-oriented with strong organizational and project management abilities.
Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. Collaborate with the marketing team to create compelling product descriptions and engaging content.
Conduct market research and analyze competitor activities to identify opportunities and trends. Implement SEO and SEM best practices to improve the website's search engine rankings. Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.
Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. Coordinate with cross-functional teams to plan and execute promotional campaigns. Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.
Stay up to date with ecommerce industry trends and best practices. Requirements: Proven experience as an Ecommerce Marketing Specialist, preferably in a retail or consumer goods environment. Strong understanding of ecommerce platforms and best practices.
Proficiency in SEO and SEM strategies. Familiarity with web analytics tools (Google Analytics, etc.) and ability to derive actionable insights. Excellent written and verbal communication skills. Detail-oriented with strong organizational and project management abilities.
Bachelor's degree in Marketing, Business, or a related field is preferred.
If you are an Ecommerce Marketing Specialist with a passion for driving online sales and optimizing the customer shopping experience, we invite you to apply for this contract to hire position in Southfield, Michigan. Join our client's team and contribute to the success of their ecommerce initiatives.
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