Social Media Manager
Mina Foundation New York Full-time
Mina Foundation is looking for a strong Social Media Manager to oversee the strategy, execution, and performance of social media campaigns and channels to achieve marketing and business goals. This person will be working collaboratively with communications, content, design, and community teams and will also support product marketing initiatives from a digital perspective.
At the same time, they can remain flexible, creative, and self-starting.
PRIMARY JOB RESPONSIBILITIES:
- Crucially- You MUST be Crypto Native & have worked in Web3 to be considered.
- . Act as the primary owner of social media channels (e.g., X, Reddit, LinkedIn, Youtube) for Mina Protocol and Mina Foundation.
- Create brief and engaging content and copy across major social channels.
- Forward plan in a content calendar and maintain regular posting cadence.
- Track, analyze, and report social media metrics to internal teams on a regular basis, using data-driven insights to optimize strategies for better performance.
- Actively monitor social channels to identify opportunities for engagement that put Mina in the center of relevant conversations (industry narratives, trending topics, X Spaces).
- Partner with Creative Lead to design attention grabbing graphics that complement social copy and broader strategy.
- Develop and implement innovative social tactics to create more brand awareness; stay up-to-date with the latest trends, platform updates, and best practices.
- Foster meaningful connections with the Mina community by responding to messages and mentions on X; cultivate a positive and engaging atmosphere.
- Lead the evaluation and selection of software solutions for social media and integrate them into our marketing stack.
- Support the marketing,community, product, and engineering teams with other adjacent projects that require communications support.
Requirements
QUALIFICATIONS, EXPERIENCE PROFILE, AND SKILLS:
- 1-3 years experience in social media marketing
- Bachelor's degree or equivalent practical experience
- Proven track record in managing social media pages for high-growth web3 brands
- Strong understanding of the leading strategies of social media, as well as how to leverage social channels for experimentation
- Experience as an active contributor to social communities
- You’re able to assume multiple personalities and brand voices when executing social strategies.
- You’re highly attentive to detail and are the first to notice typos, grammatical errors, and other non-obvious errors.
- Highly passionate about blockchain technology and cryptocurrencies
- Desire to grasp highly technical concepts and translate them into easy-to-understand communications
- Advanced knowledge of major social channels (e.g.,X, LinkedIn, Youtube), social analytics
- Nice to Have: Strong understanding of digital and traditional advertising strategies
- Nice to Have: Paid social campaign experience
People of color, LGBTQ individuals, women, and people with disabilities are strongly encouraged to apply.
Benefits
Excellent Base & Bonus Incentives
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