SEO Specialist - Robert Half
Robert Half Madison Heights
We are in search of a part time SEO Specialist to support our client located in Madison Heights, Michigan. In this role, you will primarily be responsible for supporting SEO content for various e-commerce platforms, managing Google Analytics and Google Ads, and participating in digital marketing activities.
This opportunity is ideal for a candidate open to working onsite in Madison Heights 2 days per week with a flexible schedule, up to 25 hours per week for the foreseeable future.
Responsibilities:
- Develop and implement SEO strategies to enhance visibility and traffic for e-commerce websites such as Amazon, Target, Bed Bath and Beyond.
- Expertly manage Google Ad Manager and Google AdWords to drive customer engagement and conversion.
- Utilize Google Analytics 4 (GA4) to track website traffic, user behavior, and campaign performance.
- Conduct regular A/B testing to optimize website layout, content, and marketing campaigns.
- Employ database management skills to maintain accurate and up-to-date records.
- Participate in off-page and on-page SEO activities to improve website ranking and visibility.
- Collaborate in various digital marketing initiatives to promote our products and services.
- Proactively resolve any SEO related issues and continuously improve overall SEO performance.
- Assist in managing paid media campaigns to increase brand awareness and sales.
- Applicant must hold a minimum of 3 years of experience as an SEO Specialist
- Proficiency in Database management is mandatory
- Demonstrable experience in AB Testing is required
- Expertise in Off-Page SEO techniques is crucial
- Proficiency in On-Page SEO is a must
- Familiarity with Google Analytics 4 (GA4) is expected
- Proven experience in using Google AdWords is necessary
- Knowledge of Google Ad Manager is vital
- Strong background in Digital Marketing is required
- Experience in eCommerce sector is highly desirable
Madison Heights (MI)
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