Marketing Specialist

Job Title: Marketing Specialist (Full-Time)

Job Description:

Our client is looking for a Marketing Specialist with expertise in digital marketing channels, lead generation, and product marketing to join their team. This role involves a comprehensive approach to understanding and leveraging various marketing platforms to drive business growth.

Responsibilities:

• Develop comprehensive lead generation strategies to improve customer acquisition.
• Drive product marketing initiatives, coordinating with internal teams to align strategies with business goals.
• Ensure effective utilization of digital marketing channels, including paid social media, email marketing, and content marketing.
• Monitor, analyze, and report on the performance of different marketing channels.
• Coordinate with cross-functional teams to ensure consistent brand messaging across all platforms.

Qualifications:

• 2 - 4+ years' experience in lead generation and/or product marketing.
• Strong understanding of digital marketing channels, including paid social media, email marketing, and content marketing.
• Ability to create and implement strategic marketing plans.
• Excellent analytical, communication, and decision-making skills.