Writer
This is a remote role with flexible work arrangements, but candidates must be available during EST business hours.
We need someone who not only excels in content creation but also possesses advanced SEO expertise (on-page and off-page). The candidate will play a critical role in improving brand visibility across platforms and driving conversions through well-crafted, engaging content.
Key Responsibilities- Product Content Creation
Develop product titles, descriptions, and features that focus on customer pain points and benefits.
Write product comparison charts, FAQs, and benefits outlines to guide customers toward informed purchasing decisions.
Maintain a consistent tone and voice aligned with the brand across all product content.- SEO & Blog Content Development
Conduct keyword research using advanced tools like SEMrush, Ahrefs, and Google Keyword Planner.
Optimize product pages with SEO best practices (meta descriptions, image alt texts, and keyword placement).
Create SEO-friendly blogs and web content to boost organic traffic and improve search engine rankings.
Collaborate with the SEO team to ensure content aligns with evolving SEO trends and standards.- Advertising & Social Media Content
Write persuasive ad scripts for Facebook, Instagram, and Google Ads campaigns that focus on paid advertising funnels.
Develop compelling content for landing pages, product launches, and email marketing campaigns to drive sales and engagement.
Tailor ad content for different stages of the customer journey (awareness, consideration, and conversion).- Content Consistency & Quality Control
Proofread and edit all content to ensure error-free delivery.
Ensure all content remains consistent with the brands tone, messaging, and value propositions across platforms.
Skills & Qualifications
Proven experience writing for e-commerce brands and developing customer-centric product descriptions.
Expertise in SEO optimization (on-page and off-page), keyword research, and meta-tag optimization.
Proficient with tools like SEMrush, Ahrefs, Jasper AI, Grammarly, SEO Surfer, and Copyscape to enhance productivity.
Experience managing content on Shopify, WordPress, or other CMS platforms.
Strong knowledge of advertising funnels and experience writing ad scripts for paid platforms.
Ability to manage multiple content projects daily and meet deadlines with high efficiency.
Familiar with workflow tools like Click Up, Teams, and Google Docs to coordinate with a remote team.
Strong research skills to understand customer behavior and create problem-solving content.
Preferred Qualifications
Familiarity with e-commerce business models and A/B testing for optimizing product descriptions.
Ability to interpret product and market data to tailor content based on consumer insights.
Experience with off-page SEO (link-building, guest posts) and social media advertising funnels.
Bachelors degree in marketing, Communications, Journalism, or a related field is preferred.
Key Attributes
Highly organized with excellent project management skills to meet tight deadlines.
Self-motivated and independent, with the ability to work remotely with minimal supervision.
A creative thinker who can adapt to new trends and tools to enhance content strategies.
Tech-savvy with a passion for adopting innovative solutions that streamline content creation and improve efficiency.
Strong collaboration skills to work closely with product managers, designers, and digital marketing teams.
Perks & Benefits
Remote work environment with flexible hours.
Opportunities for professional growth within a fast-paced e-commerce business.
Ongoing learning and skill development in SEO, content marketing, and e-commerce trends.
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