Marketing Automation Manager

apartmentRobert Half placeNew York calendar_month 
We are looking for a Marketing Automation Manager to join our team in the Real Estate & Property industry. Our office is based in NEW YORK, New York, United States. As a Marketing Automation Manager, you will be managing our marketing campaigns, implementing content management systems, and strategizing on brand awareness.

This role offers a long term contract employment opportunity.

Responsibilities:

  • Manage and implement the Content Management System (CMS) and Customer Relationship Management (CRM) tools to optimize marketing processes.
  • Handle the database efficiently and ensure all customer data are accurate and up-to-date.
  • Collaborate with the team to create and manage engaging editorial content for our platforms.
  • Utilize EO/IR systems for effective marketing and advertising.
  • Develop and execute marketing campaigns to increase brand awareness.
  • Plan, coordinate and manage blogging activities to engage customers and promote our brand.
  • Develop and implement strategies for content marketing to attract potential customers.
  • Utilize Marketo for effective marketing automation and campaign management.
  • Monitor customer accounts and take appropriate action when necessary.
  • Develop and execute advertisements for our brand promotion. • Proven experience in a similar role within the Real Estate & Property industry.
  • Proficiency in Content Management System (CMS).
  • Demonstrable skills in CRM and Database management.
  • Experience in creating and managing Editorial Content.
  • Knowledge of EO/IR systems.
  • Ability to design engaging Advertisements.
  • Experience in Blogging to boost Brand Awareness.
  • Skills in Campaign Planning and execution.
  • Proficiency in Content Marketing strategies.
  • Experience with marketing automation software, specifically Marketo.
  • Excellent communication and organizational skills.
  • Ability to work collaboratively in a team environment.
  • Strong decision-making skills and ability to work under pressure.
  • A degree in Marketing, Business, or a related field is preferred.
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